Visitor Monitoring Obamacare Launch Provides Mission-Critical Lessons for Optimizing Web Sites; Accurate Load Testing Critical | Keynote

Obamacare Launch Provides Mission-Critical Lessons for Optimizing Web Sites; Accurate Load Testing Critical Says Keynote

"Lean Load Testing" is a Required Best Practice for Helping Web Teams Anticipate and Respond to High-Volume Traffic Events

VELOCITY CONFERENCE - NEW YORK, NY - October 15, 2013 – The national media's focus on the many technical problems plaguing the Affordable Care Act (ACA) sites, including HealthCare.gov, is a reminder of just how important it is for Web teams to plan for and quickly respond to high volumes of online traffic.

Keynote helps customers implement "Lean Load Testing," a powerful, cost-effective and easy-to-use cross-industry solution allowing site operators to prepare for major launch events and correct Web performance accordingly. Accurate and representative load testing is one of the top challenges IT and Web operations teams face across industries including retail, banking, media and travel & hospitality.

Read the full story on Lean Load Testing here:http://blogs.keynote.com/the_watch/2013/10/lessons-in-end-user-experience-from-the-aca-exchange-launch.html

Keynote load testing customers use deep analysis of historical user behavior to perform comprehensive load tests simulating a range of user behavior and scenarios. In the case of ACA sites they had limited traffic history, but were able to anticipate traffic to the home page using demographic and other forecasting data. However, it appears the government vastly underestimated the number of site visitors leading to many of the problems we've been hearing about.

According to Keynote data the "front door" (as opposed to the transactional journey, enrolling and checking out available plans) of HealthCare.gov and many other state-run ACA exchange sites scored fairly well. In aggregate, Keynote saw an average user experience of 3.21 seconds page load time or 97.7% availability. However, getting beyond the homepage is where most problems began for many people.

Rapid re-testing of a site with real Internet traffic (load testing) is a best practice that can be challenging, requiring expensive equipment, consultants and complex scripting set-up which often takes days or even weeks. Even once this is done the analysis of results can take time. That's where "lean" operational practices come in. Lean Load Testing with Keynote's Test Perspective solutionis used to perform quick "rinse and repeat" stability testing, offering spot-checks of scalability for any organization anticipating high traffic events — whether a nationwide healthcare enrollment or the holiday shopping season.

Keynote Test Perspective is an extremely cost-effective, easy-to-use, on-demand cloud-based Web loading testing service allowing IT operations teams to run load tests fast due to the minimal set-up required. Keynote Test Perspective also leverages KITE, the company's free tool for recording website monitoring scripts, allowing for the easy integration of load testing into existing production practices.

Sign up for a Free Trial Here:http://www.keynote.comproducts/web_load_testing/TsP3.0-free-trial.html

More details are available at http://www.keynote.com/products/web_load_testing/load-testing-tools.html

About Keynote 
Keynote® is the global leader in Internet and mobile cloud testing & monitoring. The company maintains the world’s largest on-demand performance monitoring and testing infrastructure for Web and mobile sites comprised of over 7,000 measurement computers and mobile devices in over 275 locations around the world that enable companies to continuously improve the online and mobile experience. Keynote currently collects over 700 million mobile and Web performance measurements daily and in 2012 was recognized by Forbes as “One of the Best 100 Companies in America” with under one billion in revenue. Known as ‘The Mobile and Internet Performance Authority™,’ Keynote offers three market-leading product platforms:

Keynote Perspective® provides on-demand performance monitoring for enterprise Web and mobile sites including online portals, e-commerce sites and B2B sites. Over 2,000 customers rely on Keynote Perspective services to know precisely how their websites, content, and applications perform on actual browsers, networks, and mobile devices.

Keynote DeviceAnywhere® provides the industry's only true cloud-based software platform for testing and monitoring the functionality, usability, performance and availability of mobile applications and websites. Its suite of mobile testing solutions is used by over 1,000 mobile enterprises and developers to assure the highest quality experience of their connected mobile users.

Keynote SIGOS® offers active end-to-end Quality of Service (QoS) testing and monitoring solutions for mobile, fixed and VoIP communications. Its SITE and Global Roamer products are used by over 200 network operators, content providers, carriers and regulators in over 100 countries worldwide.

Keynote's 4,000 customers represent top Internet and mobile companies and include AT&T, Disney, eBay, E*TRADE, Expedia, Google, Microsoft, Sony Mobile Communications AB, T-Mobile and Vodafone. Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at http://www.keynote.com/ or by phone in the U.S. at 1-855-KEYNOTE (1-855-539-6683).

The trademarks or registered trademarks of Keynote Systems, Inc. in the United States and other countries include Keynote®, DataPulse®, Keynote Customer Experience Rankings®, Perspective®, Keynote Red Alert®, Keynote WebEffective®, The Internet Performance Authority®, MyKeynote®, SIGOS®, SITE®, Keynote® The Mobile & Internet Performance Authority™, Keynote FlexUse®, Keynote DeviceAnywhere®, Keynote DeviceAnywhere Test Center®, Keynote DemoAnywhere® and Keynote MonitorAnywhere® All related trademarks, trade names, logos, characters, design and trade dress are trademarks or registered trademarks of Keynote Systems, Inc. in the United States and other countries and may not be used without written permission. All other trademarks are the property of their respective owners. © 2013 Keynote Systems, Inc.

Media Contacts:

Dan Berkowitz, Keynote Systems, Inc. (650) 403-3305, dberkowitz@keynote.com

Ann O’Leary, Keynote Systems, Inc. (650) 996-0778, ann.oleary@keynote.com

Follow Keynote on Twitter @keynotesystems 
and Keynote DeviceAnywhere @DevAnywhere


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