Cyber Week’s Retail Winners Across Three Screens – Keynote Reports
Amazon and Apple Shine, NewEgg Underwhelms
SAN MATEO, CA - DECEMBER 12, 2013 – Keynote®, the global leader in mobile and Web cloud testing and monitoring, just wrapped up its analysis of Cyber Week – the outshoot of Cyber Monday – as online retailers extended their top deals and promotions throughout last week. And this year, in an industry first, Keynote is measuring retail transaction performance from the end user’s perspective and across the three screens of desktops, smartphones and tablets. As holiday shopping revenue goes increasingly mobile this year, the stakes are higher than ever before to optimize the business value of every digital transaction, especially on mobile devices. The Keynote transaction goes from the home page to search, selection and the shopping cart.
The Nice List
Amazon had an excellent week across three screens. It placed above average in all categories with a good showing in terms of successfully completing a transaction. Its smartphone website led all others with 97.54% success and joined Overstock, Apple and Office Depot as the only sites that were successful more than 90% of the time, across all three screens.
The Apple Store also performed exceptionally well. On average, Apple’s desktop visitors needed only 5.8 seconds to complete a transaction. That was twice as fast as the HP and Best Buy desktop sites, which came in second and third respectively. Apple’s desktop site also won out by completing a successful transaction 99.88% of the time. It was joined by HP, Best Buy, Amazon and Overstock in delivering two 9’s (99% or better) on this critical up-time measurement.
Apple also led with tablet speed (42.8 sec.) and success rate (96.22%). Apple would have made a clean sweep if it delivered a better smartphone experience, but offered just average success (95.58%) and below average speed (41.5 sec.).
The HP website performed pretty well, with good desktop and smartphone speed and transaction success.
The Naughty List
Newegg struggled over Cyber Week. Its 26.5 second desktop transaction was the slowest, only saved by good availability (99.40%). Its smartphone and tablet users were also treated to below average availability and slow response times.
Check out further details at our blog post: http://blogs.keynote.com/the_watch/
“At this point, the holiday shopping season is in full swing. If you aren’t delivering optimum performance to capture the business now, you’re leaving money on the table,” comments Tim Murphy, retail lead at Keynote.
We’ll continue to keep monitoring key sites’ performance throughout the holiday season. Keynote has also produced an infographic summarizing the mobile performance of leading online retail sites in 2013.
Some of the major retailers Keynote is monitoring across three screens include:
- Apple Store
- Best Buy
- Office Depot / Office Max
- Sony Styles
To receive Keynote data and observations regarding the 2013 online holiday shopping season, or to request an interview, please contact Ann O’Leary firstname.lastname@example.org or Dan Berkowitz email@example.com.
Media is encouraged to embed the infographic into media stories, either in advance of our coverage, or accompanying it:
Keynote® is the global leader in Internet and mobile cloud testing & monitoring. The company maintains the world’s largest on-demand performance monitoring and testing infrastructure for Web and mobile sites comprised of over 7,000 measurement computers and mobile devices in over 275 locations around the world that enable companies to continuously improve the online and mobile experience. Keynote currently collects over 700 million mobile and Web performance measurements daily and in 2012 was recognized by Forbes as “One of the Best 100 Companies in America” with under one billion in revenue. Known as ‘The Mobile and Internet Performance Authority™,’ Keynote offers three market-leading product platforms:
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Dan Berkowitz, Keynote Systems, Inc. (650) 403-3305, firstname.lastname@example.org
Ann O’Leary, Keynote Systems, Inc. (650) 996-0778, email@example.com