Bank of America Takes First Place - Second Year in a Row - in 2014 Keynote Small Business Banker Scorecard
- Keynote’s annual Small Business Banker Scorecard provides a competitive benchmark of online and mobile banking offerings from the seven largest U.S. banks
- Tracks over 400 criteria critical to a positive small business banking experience through digital channels
SAN MATEO, CA — August 19, 2014 — Keynote, the global leader in cloud–based performance management for mobile and web, today announced the results of the 2014 Small Business Banker Scorecard. In the latest edition of the Small Business Banker Scorecard, Bank of America takes first place for the second year running.
The Scorecard evaluates the online small business banking offerings of the seven largest banks in the U.S. (Bank of America; Capital One; Chase; Citibank; PNC; U.S. Bank and Wells Fargo). It ranks and benchmarks their digital offerings to support small business customer tasks across four performance categories of Functionality, Ease of Use, Privacy & Security and Quality & Availability.
"We are delighted to achieve top honors in Keynote’s annual Small Business Banker Scorecard for the second year in a row,” said David Solis, National Sales Executive for Small Business Specialized Sales, Bank of America Merrill Lynch. “Providing our small business clients with the resources they need to help them succeed – whether online, via mobile, by phone, or in one of our banking centers – is what motivates us every day. Being recognized by a trusted third-party like Keynote provides great validation of the convenience and comprehensive banking solutions we offer to small business owners.”
To view the complete scoring results and for further details visit the Keynote blog.
The Keynote Small Business Banker Scorecard is an objective and fact-based competitive benchmarking study designed to help retail banks identify strengths and opportunities in acquiring and servicing small business consumers through digital channels based on industry best practices. The Scorecard is published annually and focuses on the online banking needs of U.S. small businesses generally under $1 million in revenue. It evaluates public website content across desktop, tablet and mobile devices targeted towards small business owners and managers, as well as optional capabilities, such as money movement, designed to work within or supplement small business digital banking. Also considered were premium services available within the baseline banking offering or available separately, but which don’t entail upgrading to a different account management platform. Participants are scored with the highest possible user experience score of 100, based upon: Functionality; Ease of Use; Privacy & Security; Quality & Availability.
“The online banking platform continues to be one of the most competitive areas for banks looking to differentiate themselves, especially when it comes to the robust and rapidly growing small business banking market,” comments Ben Rushlo, VP, Analytics at Keynote. “Bank of America was able to once again score highest in the Small Business Banker Scorecard by continuing to provide its small business clients with a great user experience, delivering the highest levels of both Functionality and Ease of Use.”
Context with Competitive Intelligence
Keynote Competitive Intelligence includes the Keynote Scorecards and Keynote Competitive Rankings. Keynote Competitive Rankings (KCR) objectively benchmark the complete customer experience including site performance, usability and brand within the competitive context of a specific vertical. The studies include tasked-based usability research and performance measurements across multiple digital channels. This bi-annual study helps companies understand where they should focus to improve their customer experience and what top sites are doing to be the best. Verticals studied include financial services, travel, hospitality, and insurance. Keynote Scorecards are fact-based, competitive benchmarking studies that measure and rank digital offerings based on 200 – 400 criteria reflecting industry best practices. The annual and bi-annual Scorecards are the only benchmarking studies available designed to help financial services companies identify their strengths and opportunities in acquiring and servicing consumers through their digital channels, and how they rank against their competitors in key categories and tasks.
Keynote is the global leader in cloud–based performance management for mobile and web, optimizing the value of every digital interaction, enhancing user experience and driving business value through online performance. The company runs the world’s largest cloud testing, monitoring and analytics network in the world and collects over 700 million mobile and website performance measurements daily. In 2012 Keynote, a Thoma Bravo portfolio company, was recognized by Forbes Magazine as “One of the Best 100 Companies in America.”
Keynote customers represent top Internet and mobile companies and include AT&T, Disney, eBay, E*TRADE, Expedia, Google, Microsoft, Sony Mobile Communications AB, T-Mobile and Vodafone. Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at www.keynote.com or by phone in the U.S. at 1-855-KEYNOTE (+1-855-539-6683).
About Bank of America
Bank of America is one of the world's largest financial institutions, serving individual consumers, small businesses, middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 49 million consumer and small business relationships with approximately 5,000 retail banking offices and approximately 16,000 ATMs and award-winning online banking with 30 million active users and more than 15 million mobile users. Bank of America is among the world's leading wealth management companies and is a global leader in corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 3 million small business owners through a suite of innovative, easy-to-use online products and services. The company serves clients through operations in more than 40 countries. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.