Keynote Breaks New Ground in Mobility: Two Industry First Solutions to Successfully Navigate the Digital Experience
Keynote Releases Mobile Testing for Wearables and Native Mobile App Competitive Report
SAN MATEO, CA — SEPTEMBER 15, 2014 — Keynote, the global leader in mobile and web performance management analytics, today announced two new, industry first offerings: Keynote’s Competitive Rankings Report which now compares native mobile app performance and the addition of smart watches to Keynote’s cloud-based Mobile Testing solution. Both offerings provide businesses with insight to optimize their customers’ mobile experience.
According to Altimeter Group1, 80 percent of companies who are undergoing a digital transformation ranked improving processes that expedite changes to digital channels such as new mobile and social platforms as the top initiative for their company.
“Today’s Chief Digital Officer is charged with driving customer engagement that translates into subscribership and ultimately revenue. Delivering an industry leading mobile experience is paramount in customer acquisition and conversion, and to do this you must understand your consumers’ experience in context of competitive alternatives,” said Jennifer Tejada, chief executive officer, Keynote. “Keynote is committed to helping our customers realize greater returns on their digital investment, and native app competitive benchmarking and support for wearables app testing address key challenges in the digital ecosystem.”
Total mobile subscriptions are expected to grow from 6.8 billion in Q1 2014 to 9.2 billion by the end of 20192 and the exponential growth of mobile apps is driving a transformation in business and customer engagement across digital channels.
The digital transformation requires a mobility strategy that includes
- Insight into the performance of native mobile apps against industry benchmarks. With Keynote’s Competitive Rankings Benchmark Report, enterprises can measure how their mobile apps perform in comparison to their peers based on user experience, brand attitude, and consumer future intent.
- Preparation for the next mobile frontier of wearable apps. Developers and quality assurance teams now have the ability to test real Samsung Gear 2 smart watch apps in the Keynote testing cloud without buying gadgets or managing wireless plans. Testing wearable apps and their interaction with their paired smartphones using Keynote’s patented technology ensures apps’ functionality and performance.
“Organizations need insight into the fastest part of their digital channel, the native mobile apps. Moreover, they need to be ready for tomorrow’s requirements as mobility is evolving faster than any other disruption,” said Jonathan Rende, executive vice president of products and marketing. “With the release of the first native app industry scorecard and support for wearable device testing, Keynote is demonstrating our commitment to mobile innovations in step with leading customer digital requirements.”
Support for additional wearables will be delivered to meet the expected proliferation of devices like smart watches and bands.
Keynote will demonstrate how developers and quality assurance teams can test smart watch apps on the Samsung Gear 2 at Velocity New York in kiosk #25 on September 15-17, 2014.
1: Altimeter Group Digital Transformation Survey, 2014
2: Ericsson Mobility Report: on the pulse of the networked society, June 2014
Keynote is the global leader in cloud–based testing, monitoring and analytics for mobile and web, optimizing the value of every digital interaction, enhancing user experience and driving business value through online performance. The company runs the world’s largest cloud testing, monitoring and analytics network in the world and collects over 700 million mobile and website performance measurements daily. In 2012 Keynote, a Thoma Bravo portfolio company, was recognized by Forbes Magazine as “One of the Best 100 Companies in America.”