Keynote Unveils the Next Generation Performance Management Suite, Optimizes Digital Interactions Within Seconds
Empowers businesses to drive growth and customer engagement with new real user and synthetic monitoring
BARCELONA — NOVEMBER 17, 2014 — Keynote, the global leader in mobile and web performance management analytics, today announced availability of its next generation Performance Management Suite with new Real User Monitoring. This cloud-based solution empowers enterprises to optimize performance for the digital experience across web and mobile sites in less than three seconds. Keynote Real User Monitoring, built on big data architecture, combined with synthetic monitoring provides enterprises with real-time insight to drive revenue growth and enhance customer engagements.
A recent survey by Forrester Research reveals that 75 percent of business leaders say improving customer experience is a top business priority.1Closing the Experience Gaps, Forrester Research Inc., August 7, 2014
Delivering a digital experience with the performance customers expect requires enterprises to break down the traditional barriers between IT and the business. Using Keynote’s Performance Management Suite that now includes Real User Monitoring, enterprises can:
- Perform Triage-Based on Customer Impact – Determine in real-time the impact web slowdowns or errors have on user behavior, enabling IT teams to prioritize resolution based on business objectives.
- Optimize Investment Decisions – Analyze data trends to understand how performance impacts user behavior metrics such as conversion rate, abandonment rate, and session duration, enabling IT to determine the performance investments that optimize business results.
- Integrate Seamlessly with Business and NOC Dashboards - Analyze digital interactions with a flexible, open and extensible platform, allowing businesses to compose dashboards and integrate both Real and synthetic customer data with business intelligence tools of their own choosing.
“Businesses are on the cusp of a transformative era in digital and need to make informed decisions to deliver the best possible customer experience,” said Jennifer Tejada, chief executive officer, Keynote. “We now deliver real-time, real customer insights in the context of synthetic measurements and business objectives, leveraging our proven ability to connect technology, innovation and experience. Our new Performance Management Suite empowers digital owners with actionable insights to optimize revenue producing transactions when seconds matter.”
According to independent industry analyst firm Aberdeen, 25 percent of users will abandon a web application after just three seconds of delay.2Aberdeen Group, Reaching the Top of the Web Performance Mountain, May 2013 Managing customer expectations with these new realities necessitates performance to be at the forefront of all digital strategies. “Performance is central in transforming the customer’s digital experience but often falters when IT and the business don’t share common goals and business objectives,” said Jonathan Rende, executive vice president of products and marketing, Keynote. “With our New Performance Management Suite, enterprises can instantly understand the business impact of poor performance on customer journeys.”
Keynote will demonstrate Real User and Synthetic Monitoring at Velocity Barcelona on November 17-19, 2014 at kiosk #112.
Keynote is the global leader in cloud–based testing, monitoring and analytics for mobile and web, optimizing the value of every digital interaction, enhancing user experience and driving business value through online performance. The company runs the world’s largest cloud testing, monitoring and analytics network in the world and collects over 700 million mobile and website performance measurements daily. In 2012 Keynote, a Thoma Bravo portfolio company, was recognized by Forbes Magazine as “One of the Best 100 Companies in America.”