Jennifer Tejada to Speak on Performance in Context is King: Capturing the Mobile Content Opportunity
SAN MATEO — FEBRUARY 13, 2015 — Keynote, the global leader in digital business optimization, today announced that Jennifer Tejada, CEO and President, will take the stage at Mobile World Congress 2015 being held March 2-5 in Barcelona. The conference will bring together mobile leaders, visionaries and experts from around the world to share their insights on the latest major mobile breakthroughs.
Tejada is an expert on what it takes to build a global modern software company. Her talk will focus on performance – how to capture consumer attention in the moments that matter and how to use them to drive business goals. In her session titled, ‘Context is King: Capturing the Mobile Content Opportunity,’ Tejada will also join Forrester analyst, Julie Ask in an engaging panel discussion aimed to explore how big data should be used to adapt and deliver engaging, personalized content, to the right consumer, at the right time. The panel, including leaders from Forbes Media, Google UK, AOL Platforms and others will share how marketers can capture context in real time and develop insights to predict consumer behavior.
Mobile World Congress session details:
- Session Title: Context is King: Capturing the Mobile Content Opportunity
- When: Tuesday, March 3 at 16:00-17:30
- Where: Hall 4 Auditorium 5
For additional conference details, visit www.mobileworldcongress.com.
Share This: Join Keynote’s CEO @JennTejada at #MWC15CONT to hear how performance ensures you capture consumers in the moments in that matter
To arrange an interview with Jennifer Tejada please contact Celeste Malia at 1.650.403.3251 or firstname.lastname@example.org.
Keynote is the global leader in cloud–based testing, monitoring and analytics for mobile and web, optimizing the value of every digital interaction, enhancing user experience and driving business value through online performance. The company runs the world’s largest cloud testing, monitoring and analytics network in the world and collects over 700 million mobile and website performance measurements daily. In 2012 Keynote, a Thoma Bravo portfolio company, was recognized by Forbes Magazine as “One of the Best 100 Companies in America.”