Keynote Launches Global Event Series to Help Businesses Manage Digital Transformation
Industry experts to discuss the shift to mobile and the importance of the digital experience
SAN MATEO— MARCH 18, 2015 — Keynote, a global leader in digital business optimization, today announced Keynote Connect 2015, a global series of daylong events that will focus on the latest market trends and best practices for managing digital transformation and the customer experience. Kicking off on March 26 in San Francisco, Keynote Connect 2015 will also include events in New York, Chicago, Munich and London.
During Keynote Connect 2015, Keynote executives and customers will share insights that will help attendees deliver the best possible customer experience on web and mobile devices. Keynote CEO Jennifer Tejada will discuss the importance of connecting performance and quality to business outcomes. Dan Killey, director of application management at Central 1 Credit Union will share insights on how to succeed in the mobile revolution. Panel discussions include customer case studies, best practices for increasing digital ROI and solutions for digital performance intelligence.
Other agenda highlights include:
- Current trends in the digital business movement, such as the rise of the chief digital officer and the impact of millennials on the customer engagement model
- How organizations can approach their digital transformation strategy through the lens of the connected customer
- Real-world solutions for overcoming challenges to digital success
“Keynote Connect provides organizations with valuable insights for creating their own strategy for optimizing performance across all channels,” said Jonathan Rende, executive vice president of products and marketing at Keynote. “We are excited to bring together IT, Ops, QA, Digital and line-of-business owners to focus on a common goal: putting performance and quality in the context of business to strengthen customer engagement and grow the top line.”
The San Francisco Keynote Connect event will start at 8:00 a.m. DST on March 26 at The Village, 969 Market Street. For more information on Keynote Connect 2015, please visit: www.keynote.com/now/keynote-connect/2015
Keynote is the global leader in cloud–based testing, monitoring and analytics for mobile and web, optimizing the value of every digital interaction, enhancing user experience and driving business value through online performance. The company runs the world’s largest cloud testing, monitoring and analytics network in the world and collects over 700 million mobile and website performance measurements daily. In 2012 Keynote, a Thoma Bravo portfolio company, was recognized by Forbes Magazine as “One of the Best 100 Companies in America.”