A Demanding Marketplace Keeps
Online Brokerages Fighting for the Lead

While brokerage Web site reliability ranks as the highest of any industry — and while the majority of investors use the Internet to research and manage their investments — online brokerages still face challenges in getting investors to actually trade online.

Two-thirds of all equity investors do research and access their accounts online, but only 15% actually execute online trades. Online brokerages are attempting, with new tools and value-added functionality, to boost their shares of the trading market.
27% of prospective brokerage customers surveyed expressed frustration at the poor communication of fees and commissions.
Industry leaders demonstrate that solid products, clear, upfront fee information, and intuitive online tools can not only enhance the success of their sites, but boost their overall brands as well.