Mobile/Wireless

It doesn’t get much more competitive than the mobile communications and wireless markets. New devices, new plans, new players and technologies are vying for share of a marketplace that is already nearly at its saturation point. What do consumers and businesses on-the-go really want? What Web site strategies are most effective? How are providers ensuring robust service and effective customer service? Benchmark takes a look.

Featured Interview: Mobile: First Study Ever on Common Short Code Performance Join Manny Gonzalez as he discusses the key takeaways of the Keynote Common Short Code Study. View

Industry Focus: It’s a Phone, It’s a Computer, It’s a TV…It’s Where the Future of Mobile is Headed What best practices are connecting with prospects and customers visiting wireless vendor Web sites? Abstract | Article

Featured Interview: Making Sure Blackberry Users Get Their Fix A Conversation with Zenprise Abstract | Article

By the Numbers: Mobile Performance Indices for US and Europe Learn the reasons wireless customers visit carrier Web sites. Chart

Wireless: The Online Competition for America's Ears & Thumbs What best practices are connecting with prospects and customers visiting wireless vendor Web sites? Abstract | Article

By the Numbers: Why Do Wireless Customers Go Online? Learn the reasons wireless customers visit carrier Web sites. Chart

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ON YOUR MIND

Visitors to the cellular service carriers' sites are not only seeing that provider's offerings, but are also getting a taste of what the online experience will be like if they sign on with that carrier.