New Media

MySpace, your space, old space, new space. Movies and TV shows direct to your computer or handheld. Wireless music downloads. Virtual worlds. The sights, sounds, and communities enabled by digital technology can send the ordinary consumer’s – and even extraordinary marketer’s – heads spinning. Benchmark takes you inside the new media to find out what’s hot, what’s not, what’s working, and what it all means for businesses trying to win mind and market share.

Featured Interview: The Nation's Print-Smartphone-Tablet Newspaper An interview with USA TODAY's Erik Bursch, Director, Operations and Content Systems Interview

Industry Focus: Whose Website Is It, Anyway? The performance impact of third-party content. Article

Industry Focus: Internet Portals Adapt to Changing Habits & Expectations A Survey of the Major Internet On-Ramps. Article

Featured Interview: At AOL, When Service Shuts Down, So Does Revenue A conversation with Keynote Mobile KDS Analyst John-Paul Carriveau, formerly of AOL, on the challenges and best practices for mobile performance measurement. Interview

By The Numbers: The Keynote Business Top 40 Keynote’s weekly index of 40 top Internet sites shows how portals fare in a highly competitive landscape. Chart

Industry Focus: A World of Content on Every Web Site: The Performance Impact for Media and Portal Sites Media and portal sites deliver a rich and varied cornucopia of content to their visitors. Read this article for a look at the performance implications this rich content load has, including on mobile devices. Article

Featured Interview: The Internet’s Reference Desk: Purpose, People & Performance at Wikipedia A Conversation With Sue Gardner, Wikimedia Foundation Executive Director. Article

By The Numbers: The Keynote News Index Keynote’s weekly index quantifies news site performance, measured from Keynote’s testing infrastructure in major metro areas across the U.S. Chart

By The Numbers: Social Networking Index The Keynote Social Networking Index gives a weekly snapshot of how long it takes to make a social connection. Chart

Industry Focus: Marketing Goes Social: Growth & Performance Challenges in Social Media A look at the importance of performance in social networking channels. Article

Featured Interview: Tweeters and Followers: Maintaining the Health of the Twittersphere An interview with Twitter Operations Engineer John Adams. Article

By The Numbers: Social Networking Index The Keynote Social Networking Index gives a weekly snapshot of how long it takes to make a social connection. Chart

Industry Focus: Inaugurating Tomorrow’s Internet What January 20th tells us about the future of streaming. Abstract | Article

Featured Interview: Breaking the Speed Limit: Google’s Performance Guru on Accelerating Web Performance A Q&A with Web Performance Expert Steve Souders. Abstract | Article

Industry Focus: 2008 Olympics: The Watershed for Online Video? With the unprecedented use of streaming video this year’s games received coverage like never before. Abstract | Article

By The Numbers: Getting Gold in Olympic Coverage Find out which were the best performing sites covering the Olympic Games. Chart

Industry Focus: Search Engines: Intense Competition Drives Better User Experiences Benchmark reports on the fight to grab search market share from Google, and looks at new and coming search functionality. Abstract | Article

Featured Interview: Yahoo! Adds Greater Functionality and Relevance to Boost Its Search Market Share A Q&A with Director of Customer Insights, Michael Kronthal, from the Yahoo! Search Group. Abstract | Article

By The Numbers: Business Impact Drivers Find out which drivers influence the search engine customer experience. Chart

Streaming Video: Is Streaming Ready for Prime Time? Can technology keep up with users' rapidly rising expectations for online video? Abstract | Article

Customer Experience 2.0: Designing for a Demanding, Distractible User How are the interactive tools of Web 2.0 and social networking impacting user expectations? Abstract | Article

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ON YOUR MIND

"The single largest mistake is creating extensive Web-based experiences without sufficiently understanding the users' needs and expectations and matching those to the business objectives."

Charles Mauro, Founder and President, MauroNewMedia