New Media

MySpace, your space, old space, new space. Movies and TV shows direct to your computer or handheld. Wireless music downloads. Virtual worlds. The sights, sounds, and communities enabled by digital technology can send the ordinary consumer’s – and even extraordinary marketer’s – heads spinning. Benchmark takes you inside the new media to find out what’s hot, what’s not, what’s working, and what it all means for businesses trying to win mind and market share.

Featured Interview: Breaking the Speed Limit: Google’s Performance Guru on Accelerating Web Performance A Q&A with Web Performance Expert Steve Souders. Abstract | Article

Industry Focus: 2008 Olympics: The Watershed for Online Video? With the unprecedented use of streaming video this year’s games received coverage like never before. Abstract | Article

By The Numbers: Getting Gold in Olympic Coverage Find out which were the best performing sites covering the Olympic Games. Chart

Industry Focus: Search Engines: Intense Competition Drives Better User Experiences Benchmark reports on the fight to grab search market share from Google, and looks at new and coming search functionality. Abstract | Article

Featured Interview: Yahoo! Adds Greater Functionality and Relevance to Boost Its Search Market Share A Q&A with Director of Customer Insights, Michael Kronthal, from the Yahoo! Search Group. Abstract | Article

By The Numbers: Business Impact Drivers Find out which drivers influence the search engine customer experience. Chart

Streaming Video: Is Streaming Ready for Prime Time? Can technology keep up with users' rapidly rising expectations for online video? Abstract | Article

Customer Experience 2.0: Designing for a Demanding, Distractible User How are the interactive tools of Web 2.0 and social networking impacting user expectations? Abstract | Article

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ON YOUR MIND

"The single largest mistake is creating extensive Web-based experiences without sufficiently understanding the users' needs and expectations and matching those to the business objectives."

Charles Mauro, Founder and President, MauroNewMedia