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New Media
MySpace, your space, old space, new space. Movies and TV shows direct to your computer or handheld. Wireless music downloads. Virtual worlds. The sights, sounds, and communities enabled by digital technology can send the ordinary consumer’s – and even extraordinary marketer’s – heads spinning. Benchmark takes you inside the new media to find out what’s hot, what’s not, what’s working, and what it all means for businesses trying to win mind and market share.
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ON YOUR MIND
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"The single largest mistake is creating extensive Web-based experiences without sufficiently understanding the users' needs and expectations and matching those to the business objectives."
Charles Mauro, Founder and President, MauroNewMedia |
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