Interview:

More Than A Credit Card Site - An Online Community

A conversation with the VP of E-Business for Discover Card

The Discover^® Card site made a virtual sweep of the most recent Keynote Customer Experience Rankings for credit card prospects, finishing at the top of the list for a host of measures including customer satisfaction, online adoption, brand perception, privacy and security, customer support — the list goes on. Discover also made an impressive showing among credit card customers, particularly in customer service and brand impact. Benchmark sat down with Sarah Alter, Discover’s vice president of E-business, to learn some of Discover’s secrets for creating the ultimate credit card customer experience.