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By the Numbers:
Top Retailers
| Week Starting 5 October 2009 |
Rank by Speed (seconds) |
| Rank |
Target |
Response Time (seconds) |
Rank Last Week |
| 1 |
Scholastic |
0.40 |
1 |
| 2 |
J Crew |
0.60 |
12 |
| 3 |
Avon |
0.62 |
2 |
| 4 |
eBay |
0.68 |
5 |
| 5 |
Abercrombie |
0.71 |
3 |
| 6 |
Nike |
0.73 |
4 |
| 7 |
Dell |
0.74 |
6 |
| 8 |
QVC |
0.88 |
7 |
| 9 |
Apple Store |
0.99 |
10 |
| 10 |
JC Penney |
0.99 |
8 |
| 11 |
Zappos |
0.99 |
9 |
| 12 |
Nordstroms |
1.02 |
11 |
| 13 |
Office Max |
1.08 |
13 |
| 14 |
Macys |
1.44 |
15 |
| 15 |
Target |
1.44 |
14 |
| 16 |
PC Connection |
1.56 |
16 |
| 17 |
HP |
1.63 |
18 |
| 18 |
CDW |
1.64 |
17 |
| 19 |
Walmart |
1.67 |
34 |
| 20 |
Newegg |
1.70 |
21 |
| 21 |
Netflix |
1.80 |
23 |
| 22 |
Abe Books |
1.83 |
20 |
| 23 |
Saks Fifth Avenue |
1.86 |
39 |
| |
Top Retailer Index |
1.87 |
|
| 24 |
Buy.com |
1.87 |
19 |
| 25 |
Overstock |
1.87 |
26 |
| 26 |
Costco |
1.91 |
24 |
| 27 |
Victorias Secret |
1.93 |
27 |
| 28 |
Borders |
1.94 |
28 |
| 29 |
Tower Records |
2.03 |
30 |
| 30 |
Williams Sonoma |
2.03 |
32 |
| 31 |
Bames and Noble |
2.05 |
29 |
| 32 |
Home Depot |
2.06 |
31 |
| 33 |
Quixtar |
2.08 |
22 |
| 34 |
Staples |
2.09 |
25 |
| 35 |
Best Buy |
2.18 |
35 |
| 36 |
HSN |
2.25 |
33 |
| 37 |
Amazon |
2.31 |
37 |
| 38 |
Kohls |
2.37 |
36 |
| 39 |
Foot Locker |
2.42 |
38 |
| 40 |
Sony Style |
2.54 |
40 |
| 41 |
Sears |
2.94 |
41 |
| 42 |
Toys R Us |
2.99 |
42 |
| 43 |
Eddie Bauer |
3.56 |
44 |
| 44 |
Drugstore.com |
3.69 |
45 |
| 45 |
Office Depot |
3.75 |
47 |
| 46 |
Neiman Marcus |
4.11 |
48 |
| 47 |
Blockbuster |
4.61 |
43 |
| 48 |
1-800-Flowers |
4.62 |
46 |
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Nearly 40 percent of the top sites in Keynote’s weekly Top Retailers index do not meet the maximum two-second load time that users indicate is their threshold before frustration sets in. Users report that an unsatisfactory experience will not only keep them from coming back to the site; a quarter of them will be less likely to go into the brick-and-mortar store as well.
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