Customer Intercept

Customer Intercept allows Keynote to gather feedback from current Web site visitors, ensuring that evaluation results reflect the behaviors and opinions of panelists who have displayed interest in the products or services that a site offers.

When to use Customer Intercept
Using Customer Intercept is particularly valuable for:

• Targeting web users who visit specific areas of a Web site
• Launching evaluations as a result of user interactions with a Web site (i.e. registration, purchase, exit the site, etc.)
• Validating what users intend to accomplish on a site and seeing if they succeed

Benefits of Customer Intercept
Benefits of using Customer Intercept include:

• Instant Reactions-Get a reaction from users when a site is top of mind
• Flexible-Link customized evaluations to different areas of a Web site, helping to gather targeted feedback from distinct user segments
• Informative-Use a Customer Intercept evaluation to gather information on the demographics of Web site visitors
• Convenient Panelist Recruitment-For sites with high traffic, Customer Intercept is often the most direct way to get a statistically significant sample of actual and target customers

Panel Management Services
Rewards Management and Support
Intercepted panelists may also be rewarded for their participation in customer experience evaluations. Keynote administers these incentives and provides any technical support that panelists might need.

Fraud protection
Keynote monitors evaluation results to ensure that panelists have participated in good faith and are not professional panelists.

Customized Panelist Registration
If a client chooses to recruit intercepted panelists into a Private Panel for future use, Keynote will customize and administer the online registration pages, allowing the client to tailor the data collection and messaging as appropriate.