Keynote Research Panel

The Keynote Research Panel (KRP) is a professionally managed panel that represents a true cross-section of the Internet population. Keynote's broad expertise in research and panel management deepens the reliability of customer feedback provided through the KRP. Keynote captures detailed information about KRP members so you can select samples according to demographic, business vertical, business title, consumer interest and web experience metrics.

The KRP is made up of more than 160,000 panelists who represent a broad range of demographic and psychographic profiles. Keynote collects more than 1,500 panelist attributes that you can use to select evaluation participants, including:

• Standard demographics
• Consumer interests and needs
• Internet experience and usage
• Online shopping history and preferences
• Car and home ownership status
• Business and leisure travel
• Banking, brokerage and credit card profiles
• Business attributes: title, role, purchase decision-making authority, company size, industry and revenues
• Media interests
• Technology and telecom usage
• Medical conditions

When to use the KRP
The KRP is useful for evaluations that:

• Require large sample sizes
• Require a target population that is generally active online and has broad demographic requirements
• Do not require actual customers

Benefits
Benefits of using the KRP include:

• High response rates
• Quick turn-around
• Detailed demographic information available for filtering and segmentation during the analysis phase

Panel Management Services
Detailed Panel Profiling
Keynote performs frequent validation of the panel to ensure that demographic information is up-to-date and panelists are active.

Targeted Invitation Management
Keynote will customize and send out invitations to the desired panelists to ensure appropriate samples for evaluations. In addition, Keynote can pre-screen panelists for additional criteria before they are able to participate in an evaluation.

Rewards Management and Support
KRP panelists are rewarded for their participation in customer experience evaluations. Keynote administers these incentives and provides any technical support that panelists might need.

Fraud protection
Keynote monitors evaluation results to ensure that panelists have participated in good faith and are not professional panelists.