UK Press Room: 2008

Keynote WebEffective Helps Reed Business Information UK Build High Quality and Intuitive Web Sites

LONDON, ENGLAND, — October 14, 2008 — Keynote Systems (Nasdaq: KEYN),the global leader in on-demand mobile and Internet test & measurement solutions for continuously improving the online experience, today announced that RBI UK, part of the business division of Reed Elsevier Group PLC, the world leading publisher and information provider, has selected Keynote WebEffective®.  RBI UK plans to use WebEffective to ensure that its online offering provides the highest quality end user experience. 

WebEffective is an on-demand software application for conducting in-depth customer experience research.  WebEffective enables users to gain valuable insight about their customers’ online behaviour and attitudes, and to leverage that insight to drive a more effective Web presence.

 “Our portfolio of Web sites are a key part of our business, so making sure we place the user at the centre of our thinking and Web site design is vitally important to us, said Diane Lewis, head of research and user experience for Reed Business Information UK.  “WebEffective usability testing allows us to get closer to our users and understand how they interact with our Web sites, thus helping us to ensure we can provide high quality and intuitive Web sites,” continued Lewis.

WebEffective will extend RBI UK user experience testing tools.  Explained Lewis, “We regularly use usability labs and online user surveys to assess our Web sites and Keynote WebEffective will further enhance our capabilities in this area.  This tool gives us the flexibility to research user interaction in a range of ways depending on the objectives of a project or the type of users we need to reach.  WebEffective will also allow us to record detailed clickstream data of a large sample of users as they complete real-life user scenarios on our Web sites, allowing us to test specific usability issues across wide cross-sections of users.”

RBI UK has completed a pilot survey of 100 users and has been pleased with the results.  Said Lewis, "We wanted to be sure that people would respond to the tool and interact with the site.  Not only did we achieve a high response rate, users also gave us a great deal of useful detail in response to the open-ended questions in the tasks.”

Said Martin Stern, regional manager for Keynote's UK office, “WebEffective is the only research tool for Web site usability testing that allows users to capture their customer’s complete online experience.  It supports large user samples to provide reliable information on their attitudes and behaviour.  RBI UK is a perfect example of a company achieving the benefits for which WebEffective was intended.”

About Reed Business Information UK

Reed Business Information UK is Europe’s biggest online and offline publisher.  RBI UK brings over 100 market leading brands to an audience of 30 million decision makers worldwide through its multi-platform media of web products, magazines, exhibitions, conferences and industry awards.

Part of the Reed Elsevier Group plc, a FTSE 100-listed company, RBI UK has recognized brands such as New Scientist, Flight International, Farmers Weekly and Estates Gazette, publishing across 18 vertical markets in the UK, Europe, USA and Asia.
For a full listing of our portfolio see RBI’s web site http://www.reedbusiness.co.uk

About Keynote

Keynote Systems (Nasdaq “KEYN”) is the global leader in on-demand test & measurement solutions for continuously improving the online experience. As an independent and trusted third-party, Keynote provides IT and marketing executives with an unbiased view into their Internet services from around the world. For over a decade, Keynote has been providing measurement data and testing capabilities that allow companies to understand and improve their customers’ online and mobile experience. Keynote has four test and measurement businesses: Web performance, mobile quality, streaming & VoIP, and customer experience/UX. In addition, Keynote’s industry analysis group called Keynote Competitive Research publishes proprietary studies measuring customer experience and service levels across a wide range of industries.
Known as The Mobile and Internet Performance Authority™, Keynote has a market-leading infrastructure of 2,400 measurement computers and mobile devices in over 240 locations around the world. Keynote also maintains one of the most representative panels of online users consisting of 160,000 consumers. Keynote’s on-demand, hassle-free infrastructure allows businesses to access services they need, when they need them to pinpoint and fix mobile quality and Internet problems before they impact customers.
            Keynote helps over 2,700 corporate customers become “the best of the best” by helping them improve online business performance and mobile communications quality. Keynote’s customers represent top Internet and mobile companies including American Express, BP, Caterpillar, Dell, Disney, eBay, E*TRADE, Expedia, FedEx, Microsoft, SonyEricsson, Sprint, T-Mobile, Verizon and Vodafone.

Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at www.keynote.com .

Editorial Contacts:

Ryan Whelan & Andy Chatterton, Johnson King, +44 (0) 20 7401 7968, keynoteteam@johnsonking.co.uk