Europe Press Room: 2008
Keynote WebEffective enables close measurement of user behaviour and satisfaction as iPhone goes 3G
June 10, 2008 – Keynote Systems (Nasdaq: KEYN), the global leader in on-demand mobile and Internet test & measurement solutions for continuously improving the online experience, has announced the first and only product on the market to run large-scale, task-based mobile Web usability studies of iPhone customers interacting with the mobile Web. As Apple unveils the 3G iPhone, Keynote’s on-demand WebEffective user experience research tool, enables researchers to access invaluable data revealing the motivations, perceptions and behaviour patterns of iPhone users.
“What makes WebEffective unique is that we can recruit respondents from across a large geographic area and gather data points on how users navigate through a process using their own device and in their own natural environment,” said Robert Hale, senior usability specialist at Resource Interactive. “Extending the distinctive features and benefits of WebEffective to support the iPhone is a move that reflects Keynote’s ability to identify their client’s needs, and deliver solutions that are innovative and effective.”
WebEffective is the market-leading, online research tool providing Web marketers, researchers and advertisers a customer experience and usability lab without walls. Unlike simple survey products, WebEffective tracks user behaviour as the participant completes assigned tasks. Providing insights to their Web site effectiveness and online business performance through in-depth customer experience research, WebEffective combines the behavioural aspects of clickstream analysis, the quantitative data of surveys, and the qualitative feedback of usability labs to not only understand what their customers are doing on the mobile Web, but also why.
“The iPhone is a breakthrough device that is driving a new generation of mobile Web enthusiasts seeking fast, easily accessible Internet access and breathing new life into the opportunities and potential of the mobile Web,” said Dan Richards, senior product manager at Keynote. “As more people leverage the flexibility and convenience of the mobile Internet, Web site operators and software developers are facing increased pressure to ensure ease-of-use and a positive end-user experience. There’s no time for product experimentation; those that don’t deliver will be left behind.”
For more information on Keynote WebEffective, please visit: http://www.keynote.com/products/customer_experience/web_ux_research_tools/webeffective.html
About Keynote
Keynote Systems (Nasdaq “KEYN”) is the global leader in on-demand test & measurement solutions for continuously improving the online experience. As an independent and trusted third-party, Keynote provides IT and marketing executives with an unbiased view into their Internet services from around the world. For over a decade, Keynote has been providing measurement data and testing capabilities that allow companies to understand and improve their customers’ online and mobile experience. Keynote has four test and measurement businesses: Web performance, mobile quality, streaming & VoIP, and customer experience/UX. In addition, Keynote’s industry analysis group called Keynote Competitive Research publishes proprietary studies measuring customer experience and service levels across a wide range of industries
Known as The Mobile and Internet Performance Authority™, Keynote has a market-leading infrastructure of 2,500 measurement computers and mobile devices in over 240 locations around the world. Keynote also maintains one of the most representative panels of online users consisting of 160,000 consumers. Keynote’s on-demand, hassle-free infrastructure allows businesses to access services they need, when they need them to pinpoint and fix mobile quality and Internet problems before they impact customers.
Keynote helps over 2,800 corporate customers become “the best of the best” by helping them improve online business performance and mobile communications quality. Keynote’s customers represent top Internet and mobile companies including American Express, BP, Caterpillar, Dell, Disney, eBay, E*TRADE, Expedia, Microsoft, SonyEricsson, Sprint, T-Mobile, Verizon and Vodafone.
Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at www.keynote.com or by phone in the U.S. at (650) 403-2400.
Keynote, The Internet Performance Authority, Perspective and WebEffective are registered trademarks and The Mobile and Internet Performance Authority and True Experience are trademarks of Keynote Systems, Inc. Other trademarks are the property of their respective owners. © 2008 Keynote Systems, Inc.
Editorial Contacts:
Ryan Whelan and Kathryn Mills-Webb, Johnson King, +44 (0) 20 7401 7968, keynoteteam@johnsonking.co.uk
