Europe Press Room: 2009
Keynote Intros Mobile Application Perspective 3.0 — Real Time Operational Monitoring for Text Messaging
Keynote Closes the SMS Monitoring Loop Offering Mobile Content Owners, Application Developers and Service Providers the Detailed Information that Operators Access with Keynote GlobalRoamer
SAN MATEO, CALIF., – January 21, 2009 — Keynote Systems, the global leader in on-demand mobile and Internet test & measurement solutions for continuously improving the online experience, today announced Mobile Application Perspective® (MAP) 3.0, a cost-effective on-demand service for real-time interactive testing, monitoring and diagnosing of mobile content utilising a library of over 1,600 wireless device profiles. Keynote has long been the leader in this field providing the world’s leading mobile operators hosted, real time testing and monitoring solutions with Keynote GlobalRoamer. With MAP 3.0, Keynote now offers the ideal solution for mobile portals, applications and service providers. MAP 3.0 introduces features for monitoring and diagnosing the performance of person-to-person SMS text messaging, common short codes (CSC) and mobile Web sites. MAP 3.0 advances the state-of-the-art in the world of mobile test and measurement services and highlights Keynote’s market position as The Mobile and Internet Performance Authority™.
About Keynote Mobile Application Perspective® 3.0
Mobile Application Perspective 3.0 includes powerful new capabilities for monitoring the performance of text messages – also known as SMS for short message service from the perspective of whether or not a message has been successfully transmitted and received on the other end, and for diagnosing performance transmission problems when they do occur. MAP 3.0 users now have access to detailed performance metrics regarding the end-to-end transmission of a text message and can also view a snapshot of the received message in order to validate content delivery.
SMS, the fastest growing form of mobile communication, is used by billions of people around the world for a variety of information sharing. Sending content to friends and colleagues is simply a click away. “Whether you’re a consumer sending a message to a friend, or a business offering an SMS service, it’s essential to know that your message is getting through,” said Nisheeth Mohan, mobile product manager at Keynote. “Being able to check on this provides valuable insight for mobile content providers who encourage information sharing, care about their brand image and need assurance that they are delivering a great mobile experience to their customers,” said Mohan.
MAP 3.0 can even initiate a transaction from the Internet and follow it through to a mobile device emulating the experience of consumers who purchase and/or download ringtones, games or mobile coupons from their PC and complete the transaction on their handsets. This provides an enterprise’s mobile operations group charged with ensuring optimal performance a real time detailed view of the combined internet and mobile transaction. “No other company can match Keynote in monitoring the convergence of mobile and Internet services,” said Mohan.
MAP Offers User Customisation
Another enhancement in MAP 3.0 is the ability to customise the capabilities within MAP for Common Short Code (CSC) monitoring. Users who monitor CSCs for speed and reliability can now take advantage of “extended time outs” to capture a comprehensive view of the end-user’s experience that includes broad variations in latency. “The time sensitivity of a CSC is different for every player in the Short Code value chain” said Sholmi Gian, Keynote’s director of mobile business development. “The needs of a company running a contest or selling a product are much different than those of a company gathering information – it’s essential to be able to structure the monitoring to your own exact business requirements,” said Gian.
MAP 3.0 provides businesses that rely on mobile services the tools they need for traceability and root cause analysis. Version 3.0 provides detailed, diagnostic information from the source code showing the cause of poor performance and visual snapshots of the mobile page at the moment a problem occurs. Operational professionals will very quickly appreciate this new-found and very useful visibility.
SMS Monitoring, On Demand – An Industry First
By building these new capabilities into Mobile Application Perspective 3.0, Keynote is now able to offer these services to a wider array of customers, especially content developers, aggregators and enterprises. Prior to this release, customers were limited to either a real device solution such as Keynote’s Mobile Device Perspective or large core network testing systems such Keynote SITE system targeted to mobile operators. The expansion of Keynote MAP capabilities underscores the company’s market position as the leading provider of the largest and most geographically diverse on-demand network for testing and measuring mobile and traditional Web site performance. It also highlights the company’s unique ability to support the testing and monitoring needs of the entire mobile ecosystem.
Global Capabilities
Keynote and its subsidiary Keynote SIGOS provide customers with the ability to test mobile performance on over 200 mobile networks across more than 70 countries. Keynote’s global network is comprised of real and simulated devices, user-provided SIMs and wireless modems, providing an unparalleled and customisable view into the performance of operator networks, mobile content, applications and services.
About Keynote
Keynote Systems (Nasdaq “KEYN”) is the global leader in on-demand test & measurement solutions for continuously improving the online experience. For over a decade, Keynote has been providing measurement data and testing capabilities that allow companies to understand and improve their customers’ online and mobile experience. Keynote has four test and measurement businesses: Web performance, mobile quality, streaming & VoIP, and customer experience/UX.
Known as The Mobile and Internet Performance Authority™, Keynote has a market-leading infrastructure of 2,600 measurement computers and mobile devices in over 240 locations around the world. Keynote’s 2,800 customers represent top Internet and mobile companies including American Express, Dell, Disney, eBay, E*TRADE, Expedia, Microsoft, SonyEricsson, Sprint, T-Mobile, Verizon, Vodafone and YouTube.
Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at www.keynote.com or by phone in the U.S. at (650) 403-2400.
Keynote, The Internet Performance Authority, Perspective and WebEffective are registered trademarks and The Mobile and Internet Performance Authority and True Experience are trademarks of Keynote Systems, Inc. Other trademarks are the property of their respective owners. © 2008 Keynote Systems, Inc.
Editorial Contacts:
Corinna Krueger, Keynote Systems, 001 650 403 3412, corinna.krueger@keynote.com
Ryan Whelan and Kathryn Mills-Webb, Johnson King, +44 (0) 20 7401 7968, keynoteteam@johnsonking.co.uk
