Europe Press Room: 2010

KEYNOTE TO REVEAL TOP PERFORMING WEBSITES FOR WORLD CUP COVERAGE AND NEWS

Keynote Systems, an expert in helping organisations improve the performance of their online and mobile sites, has announced that it will monitor the technical performance quality (responsiveness and reliability) of top sports Web sites during the World Cup.  The sites to be monitored are: BBC Sport, Eurosport, the FA, Football.co.uk, ITV Sport, the Premier League, Sky Sports, Sporting Life, TalkSPORT and TEAMtalk.

Keynote will publish the results weekly, revealing which sites performed best and offering insight into how any glitches or problems might have
been avoided.

"As the World Cup gets underway, the public will be flocking online to find out the latest results and team news from South Africa.  What's more, many websites will be incorporating audiovisual content and even streaming matches to try and entice visitors - this can be hard enough at any time, but when it comes to such huge events as the World Cup, it can be a daunting undertaking," said Mike Bromilow, country manager for UK, Middle East and Africa at Keynote Systems.  "As with any website content, it's essential to undertake ongoing test and measurement to ensure that all visitors are able both to access the webpage in question, and receive a positive experience when browsing.  When such large visitor numbers are expected, this is even more important as it could easily impact the way and speed at which the page loads.  Ultimately if it takes too long, visitors will give up and go elsewhere for similar content - likewise, if the content is constantly buffering and stopping, site visitors won't be happy."

Keynote will monitor these sites using Keynote Transaction Perspective which uses Internet Explorer to provide a true end-user perspective of Web performance.  Keynote's Transaction Perspective is the industry's most accurate measurement tool that provides full visibility into the performance and availability of Web transactions from the real end user's perspective.  It uses the actual Internet Explorer browser to generate real transactions from locations all over the world.

"By taking time to plan how increased traffic and content will impact the rest of your site, and ironing out any potential problems before it goes live, companies can be confident that their investments are well spent and that site visitors are enjoying the extra features, rather than being put off by them.  Equally important is ongoing monitoring.  This will provide companies with a true picture of how all their content is being delivered, and will give organisations the information they need for infrastructure planning, as well as offering the most effective early warning system to help resolve any performance and availability issues in real time," continued Bromilow.

Editorial Contacts:

Fiona Halkerston and Kathryn Mills-Webb, Johnson King, +44 (0) 20 7401 7968, keynoteteam@johnsonking.co.uk