Press Room: 2002

Keynote Delivers on ‘Total Performance Management' Promise Made in June; Acquisition Announced

First Ever Global Internet Performance Conference East in NYC; Five New and Updated Services Announced, One Previewed

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Global Internet Performance Conference (GIPC) East, NEW YORK CITY — October 28, 2002 — Against a backdrop of hundreds of IT professionals focused on optimizing the experience of online users, Keynote Systems™ (Nasdaq:KEYN) today held its first ever Global Internet Performance Conference East in New York City. The event is an opportunity for Keynote to educate IT executives on ‘best practices' in Web performance management, and continue to showcase its ‘Total Performance Management' strategy unveiled at GIPC West held in June in San Francisco.

Keynote delivered on the TPM promise today with the announcement of five new or enhanced services, one based on the acquisition of Enviz called Keynote WebEffective™, and the preview of an exciting new service dubbed "MyKeynote™ Inside," that for the first time brings a real-time feed of Keynote's Web performance data directly into the network operations centers large enterprise businesses use to monitor and manage all their information-based systems.

In testing and diagnostics Keynote announced WebEffective, Enterprise HTML Toolbox and Test Perspective™ 5.0:

• WebEffective is a brand new service based on the acquisition of Enviz, the leader in user experience testing technology. WebEffective is a testing service for diagnosing and improving Web effectiveness by testing the total quality of user experience, capturing everything the user sees and does: how users interact with pages, how users navigate (including back and forward buttons), where they encounter difficulty with navigation, why they do not complete key business processes, and whether their needs are met. Questions may be asked, in context, of users to diagnose reasons for user actions. The new service is offered as a full service or self-service appliance-based solution.
• Enterprise HTML Toolbox is new a self-service, Web site content and integrity testing service developed to meet the needs of enterprises operating large Web sites. The Enterprise HTML Toolbox now adds an additional layer of testing functionality to Keynote's testing solutions, providing self-service content testing. The Keynote Enterprise HTML Toolbox is delivered via an appliance that resides in a customer's data center and can test public or private (i.e. Intranet content, content on staging servers) sections of the Web site. It provides link integrity testing, HTML standards conformance testing, browser compatibility testing, image load time optimization and spell check.
• Test Perspective is an updated version of Keynote's self-service Web site load testing solution that delivers increasingly accurate and realistic load test results using new ground-breaking ‘arrival rate' methodology and a more powerful script recorder. The updated version also introduces much more flexible hours-based pricing and packaging to meet the dynamic and changing needs of customers and partners.

In benchmarking and application performance management Keynote announced Traffic Perspective™ and Keynote Diagnostic Services:

• Traffic Perspective is a new service that combines passive monitoring of real-time end user traffic with data collected by Keynote's benchmarking services to create a unique non-intrusive solution to quantify, isolate, diagnose and resolve Web performance issues. The new service brings together business level metrics about real end users with system and application response information and offers two-way integration between Keynote and partner product s (Adlex and Emissary to start). The service marries together for the first time and ‘in context' a graphical real-time view of active and passive monitoring data. Traffic Perspective is designed to quantify the performance impact of traffic volume, network conditions, server performance and visitor abandonment.
• Keynote Diagnostic Services is a new Keynote service that provides interpretive services, diagnostic tools and expertise, proactive performance monitoring of alerts and immediate remediation, and customer advocacy with service providers and others on behalf of Keynote customers.
  

Keynote is the clear benchmarking market leader with over 80% market share and the world's largest distributed infrastructure of measurement computers that provides customers with the most representative and accurate benchmarking data available.

"With our many announcements today Keynote is deepening and broadening its Web performance management services for solving specific e-business performance problems. WebEffective and Enterprise HTML Toolbox take Keynote in the new direction of user experience testing and content integrity testing, two areas critical to optimizing the quality of e-business," said Umang Gupta, chairman and CEO of Keynote. "In tough times we believe it's better to help customers run existing business solutions better, rather than attempt costly architectural changes to them. Every one of our services announced today helps enterprise companies leverage what they already have so they can do more with less.

About Total Performance Management

In today's tight economy Keynote's integrated solutions provide enterprise customers with ‘Total Performance Management' for increasing the return on investment and saving money. ‘Total Performance Management' is comprised of services delivered by Keynote and KeyPartners for benchmarking, diagnosing, testing and managing the end-to-end performance of e-business applications and systems. Keynote's overarching goal is to enable enterprise customers to leverage existing management software, increase the number of satisfied customers, reduce unnecessary capital expenditures, provide competitive advantage and deliver an optimal quality of experience to end users.

As enterprises struggle to tie together their corporate and e-business technology infrastructure, the formerly clear IT needs and requirements between application development, operations and network and systems management have blurred.

Keynote's ‘Total Performance Management' solutions bring to the enterprise a unique set of Internet performance management services that are specifically designed to directly address and serve this new set of IT challenges.

In benchmarking, Keynote leverages the world's largest geographically distributed infrastructure of measurement computers to provide enterprises with the accurate and timely information they need to compare and trend total performance, enforce SLAs and detect, diagnose and repair end-to-end performance problems in their e-business infrastructure.

In testing, Keynote's worldwide, distributed testing infrastructure allows enterprises to quickly and cost-effectively validate the performance of their e-business applications. By using Keynote's highly accurate ‘wind-tunnel testing' services, customers identify system performance bottlenecks, understand capacity constraints and verify functionality through self-service tests and full service modeling, testing and analysis.

With Keynote's APM services, enterprises actively manage the total performance of their e-business systems. Using Keynote's unique blend of services and appliances, customers leverage their existing IT investments in systems management software to monitor, identify, diagnose and repair end-to-end e-business problems.

Keynote Systems, Inc.

Keynote Systems (Nasdaq "KEYN"), The Internet Performance Authority®, is the worldwide leader in Internet performance management services that improve the quality of e-business. Keynote's services enable corporate enterprises to benchmark, diagnose, test and manage their e-business systems both inside and outside the firewall. More than 2,400 corporate IT departments and 18,000 individual subscribers rely on the company's easy-to-use and cost-effective services to optimize revenues and reduce downtime costs without requiring additional complex and costly software implementations.

Keynote Systems, Inc. was founded in 1995 and is headquartered in San Mateo, California. The company can be reached at www.keynote.com or by phone in the U.S. at 650-403-2400.

© 2002 Keynote Systems, Inc. The Internet Performance Authority and Perspective are registered trademarks. Keynote, WebEffective and MyKeynote are trademarks of Keynote Systems, Inc. Other trademarks are the property of their respective owners.

Editorial Contact:

Dan Berkowitz, Keynote Systems, Inc., (650) 403-3305, dberkowitz@keynote.com