SAN MATEO, Calif., — July 16, 2003 — Keynote Systems (Nasdaq: KEYN), the global leader in Web performance management services, today announced Keynote WebEffective™ 3.1, a new version of its outsourced usability testing service that adds important new reporting functionality to make analyzing Web site user behavior easier and simpler than ever. Additionally, Keynote announced that a WebEffective data collection center is currently operating in Paris making the WebEffective service now available to customers based in Europe.
Large companies have spent tens of millions of dollars building their Web sites and related e-business infrastructure. However, after having now spent millions of dollars promoting their online brand and presence and successfully driving people to their Web site channel, understanding exactly how and why end users behave the way they do once they have arrived is fairly misunderstood.
Keynote WebEffective is the “missing link” for easily, simply and cost-effectively understanding and analyzing how end users actually behave on a Web site and more importantly, why they do what they do. Web logs are fine for establishing traffic trends; but they don’t tell an e-business how effective their Web site is at meeting business goals. With WebEffective e-businesses can test the quality of experience as experienced by real end users and quickly identify Web site effectiveness problems.
WebEffective Answers Questions Such as:
WebEffective 3.1 provides new “form” and “question analysis” tools that allow customers to easily extract “form” and “question response” data in aggregated reports. The easy-to-generate reports present data in a tabular and chart format, which can then be “screen captured” for quick analysis. This feature is most useful when customers use the “Active Questioning” capability, which allows subscribers to WebEffective the ability to set up predetermined “survey poquestions in response to certain end user behavior. For instance, it can ask a user “why did you do that?” if someone cancels out of a long “money path” transaction at the last second. The insight provided by such real time response is oftentimes invaluable in architecting a site for optimal revenue-generation.
The new version also adds new “page type” reports so that WebEffective subscribers can select a page type (such as “success page” or “product page”) and receive useful information about that page type including:
Finally, Version 3.1 provides enhanced “top path” analysis, which gives subscribers tremendous new flexibility for analyzing a sequence of pages, step by step, in a transaction.
About Keynote WebEffective
WebEffective facilitates iterative improvement of an e-business Web site by delivering a comprehensive understanding for what actual end users do on a Web site and why. WebEffective provides a powerful recorder that allows an e-business to view every step of a customer’s interaction with a Web site – including the amount of time spent on each page and where they link to next. An e-business can use these recordings to understand how visitors interact with their Web site and to see how they can improve site navigation, prioritize content and optimize their user interface. “Active Question” windows enable an e-business to ask their end users critical questions, allow them to determine user intentions, overall satisfaction and gather other attitudinal information that is critical when diagnosing user experience problems. An easy-to-use “tape recorder” interface enables customers to navigate to any point of the end user experience. The e-business manager can then view actual content as seen by their end users.
Availability and Pricing
WebEffective 3.1 is currently available as an outsourced subscription-based monthly service. Pricing starts at $8,500.00 per month. Engagement-based pricing is also available.
About Keynote
Keynote Systems (Nasdaq: KEYN), The Internet Performance Authority®, is the global leader in Internet performance management and testing services that improve the quality of e-business. Keynote’s services enable corporate enterprises to benchmark, diagnose, test and manage their e-business systems both inside and outside the firewall. Approximately 2,300 corporate IT departments and 16,000 individual subscribers rely on the company’s easy-to-use and cost-effective services to optimize revenues and reduce downtime costs without requiring additional complex and costly software implementations.
Keynote Systems, Inc. was founded in 1995 and is headquartered in San Mateo, California. The company can be reached at www.keynote.com or by phone in the U.S. at 650-403-2400.
© 2003 Keynote Systems, Inc. Keynote, Internet Performance Authority and Perspective are registered trademarks and WebEffective is a trademark of Keynote. Other trademarks are the property of their respective owners.
Contacts:
Dan Berkowitz, Keynote Systems, Inc., (650) 403-3305, dberkowitz@keynote.com