Press Room: 2003
Keynote Streaming Expert Will Speak on Market Adoption and Measuring Streaming ROI at Streaming Media CA Event
Powerful New Keynote Streaming Measurement Service Scheduled for Introduction
SAN MATEO, Calif., — October 9, 2003 — Shai Berger, general manager for streaming services at Keynote Systems (Nasdaq: KEYN), will participate in two sessions at the upcoming Streaming Media CA event in Santa Clara, California on October 15. The Streaming Media CA Conference is the premier learning, networking, and problem-solving event for anyone who is planning to integrate streaming and digital media into their enterprise, marketing, or broadcasting objectives and those within the industry looking to develop a sustainable ROI.
Mr. Berger will moderate a panel on “Measuring ROI: How To Track And Report Streaming Media Usage” on Wednesday, October 15, 2003 at 11:15 AM. In this practical “how to” track, attendees learn about the applications for tracking and reporting streaming media usage, and strategies and tools for implementing streaming for mission-critical applications within the enterprise. A description of the session can be found at http://www.streamingmedia.com/ca/program/session.asp?id=622
On Wednesday, October 15, 2003 at 4:30 PM, Mr. Berger will participate in a panel entitled “The Industry’s Future: Mass Market Adoption.” This session will be an open and honest discussion of the issues and practices that are restricting the growth of the industry as a whole. The session description can be found at http://www.streamingmedia.com/ca/program/session.asp?id=630
Additionally, Keynote will announce the launch of Streaming Perspective® 3.0, the industry’s most advanced service for managing the performance and availability of streaming media. Keynote personnel will be demonstrating Streaming Perspective at exhibit booth # 104.
Keynote’s presence at Streaming Media CA underscores the company’s continued commitment to meet the needs of the enterprise as new technologies are developed and adopted into the e-business strategies of its customers.
Streaming Media CA provides a unique forum for IT and media professionals to discuss strategies explore new technologies and identify solutions. For more information about the conference held at the Santa Clara Convention Center in Santa Clara, California, October 14 through 16 go to: http://www.streamingmedia.com/ca/.
About Keynote
Founded in 1995, Keynote Systems (Nasdaq “KEYN”), The Internet Performance Authority®, is the worldwide leader in Web performance measurement and management services that improve the quality of e-business. Keynote’s services enable corporate enterprises to monitor, benchmark, test, diagnose and optimize their e-business systems both inside and outside the firewall. Approximately 2,300 corporate IT departments and 15,400 individual subscribers rely on the company's easy-to-use and cost-effective services to increase revenues and reduce downtime costs without requiring additional complex and costly software implementations.
Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at www.keynote.com or by phone in the U.S. at 650-403-2400.
© 2003 Keynote Systems, Inc. Keynote, The Internet Perspective and The Internet Performance Authority are registered trademarks of Keynote Systems, Inc. Other trademarks are the property of their respective owners.
Public Relations Contacts:
Della Lowe, Keynote Systems, Inc., (650) 403-3233, dlowe@keynote.com
Dan Berkowitz, Keynote Systems, Inc., (650) 403-3305, dberkowitz@keynote.com
