SAN MATEO, Calif., — April 20, 2004 — Douglas van Duyne, senior director of customer experience products and design at Keynote Systems (Nasdaq: KEYN) and a well-known expert in the field of online customer experience, will lead an advanced tutorial on best practices for Web site design with Professor James Landay of the University of Washington at the upcoming Computer Human Interaction 2004 (CHI2004) Conference in Vienna Austria on April 25. The annual CHI conference is the leading international forum for the exchange of ideas and information about human-computer interaction (HCI) and emphasizes connections between traditional and new forms of interaction. Mr. van Duyne and Professor Landay will present their tutorial again at the Norwegian Computer Society on May 3-4 in Oslo.
Mr. van Duyne recently co-authored with Professor Landay a seminal and popular Web site architecture book entitled, The Design of Sites. Mr. van Duyne has over twenty years of entrepreneurial, management and software design experience. He was the co-founder, president and CEO of NetRaker, a leader in customer experience management solutions prior to NetRaker’s acquisition by Keynote earlier this month. Professor Landay was also a co-founder of NetRaker.
Keynote has integrated NetRaker’s solutions in online “opt-in” and “directed” customer experience management with Keynote’s existing WebEffective™ service, a unique hosted solution for capturing and understanding the actual behavior of site visitors. The new integrated solution is called the Keynote WebEffective Intelligence Platform (or WIP).
The WIP measures, tests, and improves e-business performance by delivering the best that market research, usability and Web analytics has to offer in an integrated, cost-effective, easy to use service. The WIP is a flexible Web experience research and usability testing solution that enables clients to determine how to best serve online visitors by understanding their demographics, why they are visiting a Web site, what activities they perform at that Web site, what they think about the site and whether or not they believe they are successful in achieving their goals in visiting the site.
Mr. van Duyne and Professor Landay will lead a full day tutorial entitled, “Design Patterns for Customer Centered Web Design” on Sunday, April 25, 2004 beginning at 9:00 AM. This tutorial provides a foundation to learn from past designs. In this practical tutorial, attendees will:
A description of the session can be found at http://www.chi2004.org/program/prog_tutorials.html#t03
Diverse members of the global HCI community meet at the CHI conference to share the excitement of discovery and invention, to make and strengthen professional relationships and friendships, and to tackle real world problems.
For more information about the conference held in Vienna, Austria, April 24 through 29 go to: http://www.chi2004.org/index.html. For details on the event in Oslo, go to http://dataforeningen.no/ostlandet/arr/20040503.php.
About Keynote
Founded in 1995, Keynote
Systems (Nasdaq “KEYN”), The Internet Performance Authority®, is the
worldwide leader in Web performance measurement and management
services that improve the quality of e-business. Keynote’s services
enable corporate enterprises to monitor, benchmark, test, diagnose
and optimize their e-business systems both inside and outside the
firewall. Approximately 2,200 corporate IT departments and 18,000
individual subscribers rely on the company's easy-to-use and
cost-effective services to increase revenues and reduce downtime
costs, without requiring additional complex and costly software
implementations.
The Keynote brand is recognized as The Internet Performance Authority because of the large number of Internet performance measurements its global infrastructure of over 1,600 measurement computers in 50 cities worldwide captures and stores on a daily basis (over 40 million at last count); frequent citations in the mass media regarding Web site and Internet performance; and its broad and growing range of market-leading Internet performance indices for various vertical markets. (http://www.keynote.com/solutions/solutions_pi_index.html)
Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at http://www.keynote.com/ or by phone in the U.S. at 650-403-2400.
Keynote, The Internet Performance Authority and Perspective are registered trademarks and Keynote WebEffective is a trademark of Keynote Systems, Inc. Other trademarks are the property of their respective owners. © 2004 Keynote Systems, Inc.
Public Relations Contacts:
Della Lowe, Keynote
Systems, Inc., (650) 403-3233, mailto:dlowe@keynote.com
Dan
Berkowitz, Keynote Systems, Inc., (650) 403-3305, dberkowitz@keynote.com