Press Room: 2004

Keynote Global Internet Performance Conference (GIPC) Addresses the E-Business Needs of IT and Marketing Executives: NYC Event Occurs October 25

• Following Vividence Acquisition, Sessions Added for Marketing Executives Responsible for the Online Channel
• Distinct IT and Marketing Tracks Offered for Improving E-Business Performance Operationally and Financially
• Partner Solutions Featured from HP, Segue, Coradiant, Netli and ProactiveNet
• Keynote Performance Award Winners to be Announced in E-Commerce, Online Travel & Hospitality and E-Government

SAN MATEO, Calif., — September 28, 2004 — Keynote Systems (Nasdaq: KEYN), the worldwide leader in e-business performance management services, announced today that with the completion of its acquisition of Vividence, the leader in Web-based customer research, the company’s Global Internet Performance Conference (GIPC), scheduled for October 25 at the Westin New York at Times Square, will offer additional sessions specifically designed for marketing executives responsible for the online channel. The action-packed day will also include during a luncheon ceremony the announcement of the winners of this year’s Keynote Performance Awards for the fastest and most reliable Web sites in e-commerce, travel & hospitality and e-government. Senior executives from the winning organizations will be on hand to accept their awards.

Keynote recognizes that the drivers for e-business performance include critical issues and challenges relevant to both IT and marketing executives. The Keynote conference reflects this and offers attendees two tracks: one for IT executives and one for marketing executives. Keynote’s annual GIPC is the premier e-business conference for senior executives, including CIOs, CTOs, CMOs and Vice Presidents of operations, IT and marketing focused on improving e-business performance from both an operations and financial perspective.

This year’s conference theme, Broadening Your Perspective on Performance, underscores Keynote’s view, and the emerging view of many in the industry that e-business performance has grown far beyond simply speeds and feeds and now includes:

• End-to-end application measurement, monitoring and root cause diagnostics
• Performance testing and tuning to ensure your site can handle increased numbers of visitors
• Customer experience management to enhance site design, usability, content, compliance and improve overall conversion rates

“This is an extraordinarily valuable conference for IT and marketing executives with online channel responsibilities. The sessions are rich in content with speakers from leading companies on both the IT and marketing sides of the house,” said Arnold Waldstein, vice president of marketing and business development for Keynote. This year’s session content underscores Keynote’s holistic approach to performance management which calls for IT and marketing executives to closely work together and improve e-business performance operationally and financially.”

Umang Gupta, Keynote’s chairman and CEO, will set the stage for the day with a talk entitled, A Holistic View of E-Business Performance. This will be followed by an executive roundtable moderated by Bruce Upbin, senior editor at Forbes Magazine, entitled New Perspectives on E-Business Performance. Executives already secured for the roundtable include Jennifer Bolt, CIO of Franklin Resources, Inc., Asiff Hirji, CIO of Ameritrade and Geoff Penney, recently retired CIO of Charles Schwab.

The executive roundtable session is followed by the IT and Marketing tracks.

IT Track:

• The Executive Perspective: The ROI of Performance
  Moderator: Cameron Haight, Research VP, Gartner
  Panelists: Ron Hanners, VP, Infrastructure and Technology, JC Penney; Ram Nagappan, Managing Director, E-Services, Pershing; Jon Speck, Platform Engineering Manager, Fair Isaac
• Effective Service Level Management: A Bridge Not a Hammer
  Moderator: Cameron Haight, Research VP, Gartner
  Panelists: Stephen Miller, Director, MSN Operations, Microsoft Corp.; David Willen, Chief Technology Officer, Barnes & Noble.com; Nell Cote, Director, Enterprise Solutions, Keynote
• End-to-End Application Visibility
  Moderator: Dharmesh Thakker, Senior Product Manager, Keynote
  Panelists: Chip Anderson, CEO, StockCharts.com; Gary Ide, Operations Program Manager, Microsoft Corp; Norm Follett, HP; Jim Hawley, Enterprise Network Manager, Fidelity Information Services
• Broadening Your Perspective: Holistic Application Monitoring
  Presenters: Carol Carpenter, Director, Product Management, Keynote; Doug McClure, Senior Manager, Service and Technology Monitoring, Earthlink
• The Mobile Perspective: The Latest Trends in E-Business Wireless Services
  Presenters: Adam Zawel, Senior Analyst, Yankee Group; Howard Buzick, Product Manager, Keynote
• The Art of Performance Testing
  Presenters: Ajay Jain, Engineering Director, Keynote; Kevin Hewitt, Project Manager, Circuit City Direct, Infrastructure
• ISP SLA Compliance
  Presenters: Kirsten Husak, Engineering Manager, Keynote; Ines Balthes, Enterprise Network Services/Internet Connectivity, SAP; Scott Ray, VP, Operations, Inflow
• Enhanced Diagnostics and Reporting: Offering Greater Visibility into Web Applications
  Moderator: Roopak Patel, Senior Product Manager, Keynote
  Panelists: John Rozen, Chief Security Officer, V.P., Operations, Mirror Image; Paul Lord, Executive Vice President of Technology, Totality; Mark Lawler, Vice President, IT, Groople
• Competitive Benchmarking: Conquering the Competition
  Moderator: Carol Carpenter, Director of Product Marketing, Keynote
  Panelists: Noah Maffitt, Director of E-Commerce, Office Depot; Mark Ondrey, Director of IT, Sun Country Airlines; John Hudak, Director, First Midwest Bank; Bryson Koehler, Director of Global E-Commerce Services, Intercontinental Hotel Group

Marketing Track:

• The Customer Perspective: User Experience and the Bottom Line
  Presenters: Ginger Conlon, Editor-in-Chief, CRM Magazine; Catherine Jamal, Usability and Communications Specialist, CDC
• Research-Directed Marketing: Minimizing Risk, Maximizing Profits
  Presenters: Dr. Bonny Brown, Director of Research and Public Services, Keynote; Michael Spang, Manager, Business Research, Kodak.com
• Customer Experience Spotlight on Financial Services
  Presenter: Liz Edison, Director of Syndicated Research, Keynote
• Reality Strikes: Live Performance Makeover of a Customer
  Moderator: Nell Cote, Director, Enterprise Solutions, Keynote
  Keynote Performance Experts: Carol Farnsworth, Ben Rushlo, John Meyung

For detailed information and to receive a discount for registering as an early-bird conference attendee visit http://www.keynote-gipc.com/.

By attending Keynote’s GIPC, high-level IT and e-business marketing executives will gain a much broader perspective on performance including deep insight into the latest issues and solutions for addressing the challenges of maintaining optimal performance from the end user perspective in a 24/7 e-business world.

The Keynote GIPC will also provide the stage for the launch of several new Keynote Web performance measurement and management services.

As part of the GIPC, Keynote is hosting a trade show with leading performance management vendors including HP, Segue, Coradiant, Netli, ProactiveNet and Visualware.

For additional conference information and to register, visit Keynote’s GIPC Web site at http://www.keynote-gipc.com/ or contact Abigail Yao Lee at abigail.lee@keynote.com or 1 (650) 403-3464.

Media should register for the conference free of charge by contacting Dan Berkowitz, Keynote public relations at (650) 403-3305 or dberkowitz@keynote.com.

About Keynote

Founded in 1995, Keynote Systems (Nasdaq “KEYN”), The Internet Performance Authority®, is the worldwide leader in e-business performance management services. Over 2,100 corporate IT departments and 19,000 individual subscribers rely on Keynote’s growing range of measurement and monitoring, service level and customer experience management services to improve e-business performance by reducing costs, improving customer satisfaction and increasing profitability.

Keynote is viewed as The Internet Performance Authority due to the company’s global infrastructure of over 1,600 measurement computers in more than 50 cities worldwide that capture and store on a daily basis over 40 million Internet performance measurements, frequent media citations quoting Keynote's Web performance data and analysis, the company’s market-leading Web performance indices for vertical markets and leading customer research that provides critical business insight into online customer experiences, industry trends, and competitive Web strategies.

Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at http://www.keynote.com/ or by phone in the U.S. at 650-403-2400.

Keynote, The Internet Performance Authority and Perspective are registered trademarks of Keynote Systems, Inc. Other trademarks are the property of their respective owners. © 2004 Keynote Systems, Inc.

Public Relations Contact:

Dan Berkowitz, Keynote Systems, Inc., (650) 403-3305, dberkowitz@keynote.com