Press Room: 2004

Sellout Crowd Expected for Keynote’s Global Internet Performance Conference (GIPC)


One Week Left for Press and E-Business Executives to Register forNYC Event October 25


  • Conference Addresses the E-Business Needs of IT and Marketing Executives
  • Distinct IT and Marketing Tracks Offered for Improving E-Business Performance Operationally and Financially
  • Keynote Performance Award Winners to be Announced in E-Commerce, Online Travel & Hospitality and E-Government

SAN MATEO, Calif., — October 18, 2004 — Keynote Systems (Nasdaq: KEYN), the worldwide leader in e-business performance management services, will hold it’s Global Internet Performance Conference (GIP) on October 25 at the Westin New York at Times Square. Time is running out for e-business executives, press and analysts to register for what is expected to be a sellout event.

Keynote’s GIPC offers content-rich sessions specifically designed for the challenges faces by marketing executives responsible for the online channel and IT executives responsible for service delivery. The action-packed day will also include the announcement of the winners of this year’s Keynote Performance Awards for the fastest and most reliable Web sites in e-commerce, travel & hospitality and e-government during a luncheon ceremony. Senior executives from the winning organizations will be on hand to accept their awards.

By attending Keynote’s GIPC, high-level IT and e-business marketing executives will gain a much broader perspective on performance including deep insight into the latest issues and solutions for addressing the challenges of maintaining optimal performance from the end user perspective in a 24/7 e-business world.

Umang Gupta, Keynote’s chairman and CEO, will set the stage for the day with a talk entitled, A Holistic View of E-Business Performance. This will be followed by an executive roundtable moderated by Bruce Upbin, senior editor at Forbes Magazine, entitled New Perspectives on E-Business Performance. The executive roundtable session is followed by the IT and Marketing tracks.

The Keynote GIPC will also provide the stage for the launch of several new Keynote Web performance measurement and management services.

For additional conference information and to register, visit Keynote’s GIPC Web site at http://www.keynote-gipc.com/ or contact Abigail Yao Lee at abigail.lee@keynote.com or 1 (650) 403-3464.

Media may register for the conference free of charge by contacting Dan Berkowitz, Keynote public relations at
(650) 403-3305 or dberkowitz@keynote.com or Della Lowe at (650) 403-3233 or dlowe@keynote.com.

About Keynote

Founded in 1995, Keynote Systems (Nasdaq “KEYN”), The Internet Performance Authority®, is the worldwide leader in e-business performance management services. Over 2,100 corporate IT and marketing departments and 19,000 individual subscribers rely on Keynote’s growing range of measurement and monitoring, service level and customer experience management services to improve e-business performance by reducing costs, improving customer satisfaction and increasing profitability.

Keynote is viewed as The Internet Performance Authority due to the company’s global infrastructure of over 1,600 measurement computers in more than 50 cities worldwide that capture and store on a daily basis over 40 million Internet performance measurements, frequent media citations quoting Keynote's Web performance data and analysis, the company’s market-leading Web performance indices for vertical markets and leading customer research that provides critical business insight into online customer experiences, industry trends, and competitive Web strategies.

Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at http://www.keynote.com/ or by phone in the U.S. at 650-403-2400.

Keynote, The Internet Performance Authority and Perspective are registered trademarks of Keynote Systems, Inc. Other trademarks are the property of their respective owners. © 2004 Keynote Systems, Inc.

Public Relations Contacts:

Della Lowe, Keynote Systems, Inc., (650) 403-3233, dlowe@keynote.com
Dan Berkowitz, Keynote Systems, Inc., (650) 403-3305, dberkowitz@keynote.com

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