Global Internet Performance Conference (GIPC) — New York City, October 25, 2004 — Keynote Systems (Nasdaq:KEYN), the worldwide leader in e-business performance management services, made significant announcements today (see separate press releases) at its annual conference devoted to improving the performance of e-business worldwide. Before hundreds of 250 top IT and marketing executives who have online business responsibilities, Umang Gupta, the chairman and CEO of Keynote, discussed the need for e-business executives to broaden their perspective on performance to meet today’s pressing challenges for managing a high-quality, effective e-business. According to Gupta, a successful e-business must address the following challenges and developments:
“Online and offline brands are merging and channels are converging. Offline brands developed over many years can be significantly hurt by a poor online experience,” said Gupta. “These changes mean consistency of user experience is more critical than ever, as more customers are using multiple channels. Our product announcements today in both service level and customer experience management help customers optimize the performance of both e-business infrastructure and customer experience and truly solidify Keynote’s market position as the JD Power of the Internet.”
Mr. Gupta concluded his presentation by demonstrating how Keynote’s service offerings have evolved and grown in lockstep with the market and, more importantly, with the needs of its customers.
To address the growing challenges to optimal e-business performance in which operational performance, in all its facets, can be directly tied to the financial performance of an e-business, Keynote has built services designed to support three broad solution areas:
In service level management, Keynote announced Traffic Perspective®, a high capacity application solution that collects, aggregates and reports real user performance usage and behavioral metrics for e-business applications in real time (see separate press release). Keynote also announced today SLM solution suites that allow e-business owners to determine application readiness (load testing) for application deployment and support managers, develop and define service level standards for e-business owners and deliver upon the service level expectations of the e-business (see separate press release).
Also under the service level management umbrella, Keynote is pleased to announce a continued deepening of its relationship with HP to help enterprises optimize e-business performance. Through a combination of performance tuning technologies and testing expertise, HP and Keynote are working together to provide an end-to-end application readiness solution for companies interested in providing superior service to their e-business end-users. The new solutions will be available in the next 90 days.
In measurement and monitoring, Keynote announced Application Perspective 3.0, the most cost-effective, outside the firewall, transaction-monitoring service from multiple geographic locations, that now includes greatly enhanced service level reporting and diagnostics capabilities (see separate press release). The new version is being rolled out to over a thousand existing measurement customers at no additional cost.
Keynote’s customer experience management solutions align e-business and marketing goals to enhance financial performance of an e-business.
In customer experience management, Keynote has grown aggressively through acquisition; Enviz in October 2002 and NetRaker in April 2004. And with its September 2004 acquisition of Vividence, the leader in Web-based customer research, Keynote is the industry leader in customer experience management.
Keynote today announced The Keynote Customer Experience Scorecard, which provides a detailed look ‘behind the metrics’ into customer experience. The scorecard provides a reliable indicator of customer satisfaction with a company’s Web site, as well as insight into the strengths and weaknesses of the site, and its performance relative to other sites in its industry and across the Internet.
Keynote also announced the results of its latest syndicated research study focused on computer hardware Web sites (see separate press release).
Finally, during a luncheon ceremony to be held at today’s Global Internet Performance Conference, Keynote will announce the winners (press release to be issued later today) for best Web transaction speed and reliability in five Web site categories: e-commerce, airline, hotel, travel agency and government. Executives from the winning organizations will be on hand to accept their awards.
About Keynote
Founded in 1995, Keynote
Systems (Nasdaq “KEYN”), The Internet Performance Authority®, is the
worldwide leader in e-business performance management services. Over
2,100 corporate IT departments and 19,000 individual subscribers
rely on Keynote’s growing range of measurement and monitoring,
service level and customer experience management services to improve
e-business performance by reducing costs, improving customer
satisfaction and increasing profitability.
Keynote is viewed as The Internet Performance Authority due to the company’s global infrastructure of over 1,600 measurement computers in more than 50 cities worldwide that capture and store on a daily basis over 40 million Internet performance measurements, frequent media citations quoting Keynote's Web performance data and analysis, the company’s market-leading Web performance indices for vertical markets and leading customer research that provides critical business insight into online customer experiences, industry trends and competitive Web strategies.
Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at http://www.keynote.com/ or by phone in the U.S. at 650-403-2400.
Keynote, The Internet Performance Authority and Perspective are registered trademarks of Keynote Systems, Inc. Other trademarks are the property of their respective owners. © 2004 Keynote Systems, Inc.
Public Relations Contacts:
Dan Berkowitz,
Keynote Systems, Inc., (650) 403-3305, dberkowitz@keynote.com
Della
Lowe, Keynote Systems, Inc., (650) 403-3233, dlowe@keynote.com