SAN MATEO, Calif., – May 14, 2007 –Keynote Competitive Research, the industry analysis group of Keynote Systems (Nasdaq: KEYN), today announced the launch of seven new Web performance indices covering leading Web sites in the following categories and vertical industries: Credit Card, E-Banking, E-Brokerage, News, Retail, Social Networking, and Top Ten Internet Brands (U.S.). Keynote’s new Home page vertical indices allow Web operations teams, application developers and online business managers to measure and compare the performance of their Web sites against that of leading sites in a number of important online categories; set service levels objectives accordingly; and tune their sites for optimal performance. For more information about Keynote Performance indices and companies included in each, please visit: http://www.keynote.com/keynote_competitive_research/performance_indices.
All Web pages monitored for Keynote’s Web site performance indices are measured 24/7 from 10 US major metropolitan areas on a variety of backbones using Keynote’s commercially available Application Perspective® and Transaction Perspective High Frequency services. Both the aggregate or summary index views and the detailed data are available to Keynote customers to help them set performance benchmarks against their competitors, as well as for setting internal goals and targets for performance (for MBO’s), and for establishing and managing service level objectives and agreements (SLO/As). Built to leverage the highly accurate data gathered continually by Keynote’s global Internet test and measurement network, the company’s indices are considered the ‘gold standard’ for benchmarking Web page and transaction responsiveness and availability against competitors and industry norms.
Keynote also maintains and offers a number of multi-page or transactional indices for measuring the performance of a typical user transaction (such as logging on to an online bank account and checking an account balance) across a number of popular online categories. To find out more about Keynote’s line of transaction indices, please visit: http://www.keynote.com/keynote_competitive_research/performance_indices/industry.
The new indices will be available to Keynote customers who are using Keynote’s Application Perspective or Transaction Perspective High Frequency monitoring products. Qualified customers are provided with one free summary index (representing a composite or aggregate view of all the Web sites in a particular index) and can purchase additional indices for $100/month per summary. Customers can also purchase detailed index data (showing the performance of all the Web sites in a particular index) for an additional fee.
“For ten years now we have been providing our customers with access to the industry’s most accurate and representative Web performance indices to allow them to compare their site performance against the competition and set performance benchmarks and service level objectives accordingly,” said Vik Chaudhary, vice president of product management and corporate development. “With the launch of these seven new indices covering highly competitive segments of online business today, Keynote continues to lead the way by providing the tools and intelligence that companies need to succeed on the Web.”
The new Home page indices are as follows:
Keynote’s New Home Page Vertical Industry Indices |
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Social Networking |
Banking |
AOL Hometown |
Bank of America |
Blogger |
Chase |
Classmates |
CitiBank |
MSN Groups |
E*Trade Bank |
MSN Spaces |
National City |
MySpace |
PNC |
Six Apart |
SunTrust |
Xanga |
US Bank |
Yahoo! Groups |
Wachovia |
YouTube |
Washington Mutual |
|
Wells Fargo |
|
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News |
Credit Card |
ABC News |
American Express |
Bloomberg |
Bank of America |
CBS News |
Capital One |
CNN |
Chase |
CNN Money |
CitiBank |
Fox News |
Diners Club |
LA Times |
Discover Card |
MSNBC |
HSBC |
NPR |
Providian |
NY Times |
US Bank |
SF Chronicle |
Wells Fargo |
USA Today |
|
Wall Street Journal |
|
Washington Post |
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Brokerage |
Top Ten Internet Brands |
Ameritrade |
AOL |
Charles Schwab |
Amazon |
E*Trade |
eBay |
Fidelity |
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Firstrade |
MapQuest |
OptionsXpress |
Microsoft |
Scottrade |
MSN/MSN Live |
Sharebuilder |
MySpace |
Siebert |
Real Networks |
TD Waterhouse |
Yahoo! |
T Rowe Price |
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Wells Fargo |
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Retail |
Retail (Cont’d) |
Abercrombie |
JC Penney |
ABE Books |
Kohl’s |
Amazon |
Macy’s |
Banana Republic |
Neiman Marcus |
Barnes & Noble |
Nordstrom’s |
Best Buy |
Office Depot |
Borders |
Office Max |
Buy.com |
Overstock |
CDW |
Saks Fifth Avenue |
Circuit City |
Sears |
Dell |
Staples |
Eddie Bauer |
Target |
Foot Locker |
Tower Records |
Gap |
Toys R Us |
J Crew |
Walmart |
|
Zappos |
About Keynote
Keynote Systems (Nasdaq “KEYN”) is the global leader in test & measurement solutions that improve mobile communications and online business performance. As an independent and trusted third-party, Keynote provides IT and marketing executives with an unbiased view into their Internet services from around the world. For over a decade, we have been providing measurement data and testing capabilities that allow companies to understand and improve their customer’s online and mobile experience. Keynote has four test and measurement businesses: Web performance, mobile quality, streaming & VoIP, and customer experience/UX. In addition, our industry analysis group called Keynote Competitive Research publishes proprietary studies measuring customer experience and service levels across a wide range of industries.
Known as The Mobile and Internet Performance Authority™, Keynote has a market-leading infrastructure of 2,400 measurement computers and mobile devices in over 240 geographic locations around the world. Keynote also maintains one of the most representative panels of online users consisting of 160,000 consumers. Our on-demand, hassle-free infrastructure allows businesses to access services they need, when they need them to pinpoint and fix mobile quality and Internet problems before they impact customers.
We help over 2,600 corporate customers become “the best of the best” by helping them improve online business performance and mobile communications quality. Our customers represent top mobile and Internet companies including American Express, BP, Caterpillar, Dell, Disney, eBay, ESPN Mobile, E*TRADE, Expedia, FedEx, Microsoft, SonyEricsson, Sprint, T-Mobile, Verizon and Vodafone.
Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at www.keynote.com or by phone in the U.S. at (650) 403-2400.
Keynote, The Internet Performance Authority and Perspective are registered trademarks and The Mobile and Internet Performance Authority is a trademark of Keynote Systems, Inc. Other trademarks are the property of their respective owners. © 2007 Keynote Systems, Inc.
Media Contacts:
Josh Danson, Keynote Systems, Inc. (650) 403-3264, jdanson@keynote.com
Dan Berkowitz, Keynote Systems, Inc. (650) 403-3305, dberkowitz@keynote.com