San Mateo, Calif., — June 11, 2007 — Keynote (Nasdaq: KEYN), the global leader in Internet and mobile test and measurement services, today announced that Carol Farnsworth, Keynote’s strategic marketing director, will present her recent research findings in a presentation entitled, “Increase Conversion Rates by Improving Online Customer Experience.” The 2007 BMA Annual Conference offers business marketers new ideas and best practices on multiple fronts -- product management, channel management and optimization, pricing, and marcom to name a few -- with the ultimate goal of helping each attendee become agents of change who can perform at the highest levels. The session, part of the Acquisition/Interactive track, will be held from 11:30 a.m. –12:30 p.m. on Thursday, June 13 in Toscana 3701-5 & 9-10 at the Venetian Hotel in Las Vegas, Nevada.
Ms. Farnsworth will present the findings of online customer experience research that she and her team recently conducted on companies representing a number of industries. The session will demonstrate the importance of customer research to identify strengths and weaknesses of Web sites and how conversion rates can be increased by implementing site changes in response to such customer research. The presentation will cover the demanding nature of today’s online consumer, and the power and utility derived from accurately monitoring customers’ needs. Attendees will also be briefed on the unique and innovative nature of the research tools employed by Keynote to the benefit of its customers.
About Keynote’s Carol Farnsworth
Carol Farnsworth, Keynote’s Strategic Marketing Director, has been conducting usability research for more than 10 years. Recently, her research has been focused on quantitative/qualitative usability research on web sites. Carol brings years of customer interface design and customer experience research and evaluation to the Keynote team. Prior to joining Keynote, Carol taught usability methods and testing courses at Stanford University and served as a faculty member in the university’s Information/Web Technology department. She holds professional affiliations with the Usability Professionals Association, Bay CHI, and the Society for Technical Communication and the ACM.
Carol is widely recognized as an expert in her field and recently contributed a chapter entitled “Aikot Corporation: A Case Study in Qualitative/Quantitative Remote Evaluation,” to the book, User-Centered Design Stories. She holds a BA in Sociology and Psychology from Denver University and a Masters in Education from Catholic University in Washington D.C.
For more information about Keynote’s Customer Experience/UX products and services, please visit: http://www.keynote.com/products/customer_experience/index.html
For more information about the BMA Annual Conference visit: http://www.bmaconference.com/
About Keynote
Keynote Systems (Nasdaq “KEYN”) is the global leader in test & measurement solutions that improve mobile communications and online business performance. As an independent and trusted third-party, Keynote provides IT and marketing executives with an unbiased view into their Internet services from around the world. For over a decade, we have been providing measurement data and testing capabilities that allow companies to understand and improve their customer’s online and mobile experience. Keynote has four test and measurement businesses: Web performance, mobile quality, streaming & VoIP, and customer experience/UX. In addition, our industry analysis group called Keynote Competitive Research publishes proprietary studies measuring customer experience and service levels across a wide range of industries.
Known as The Mobile and Internet Performance Authority™, Keynote has a market-leading infrastructure of 2,400 measurement computers and mobile devices in over 240 geographic locations around the world. Keynote also maintains one of the most representative panels of online users consisting of 160,000 consumers. Our on-demand, hassle-free infrastructure allows businesses to access services they need, when they need them to pinpoint and fix mobile quality and Internet problems before they impact customers.
We help over 2,600 corporate customers become “the best of the best” by helping them improve online business performance and mobile communications quality. Our customers represent top mobile and Internet companies including American Express, BP, Caterpillar, Dell, Disney, eBay, ESPN Mobile, E*TRADE, Expedia, FedEx, Microsoft, SonyEricsson, Sprint, T-Mobile, Verizon and Vodafone.
Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at www.keynote.com or by phone in the U.S. at (650) 403-2400.
Keynote, The Internet Performance Authority and Perspective are registered trademarks and The Mobile and Internet Performance Authority is a trademark of Keynote Systems, Inc. Other trademarks are the property of their respective owners. © 2007 Keynote Systems, Inc.
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