SAN MATEO, Calif., — December 4, 2007 — KeyKeynote Competitive Research, the industry analysis group of Keynote Systems (Nasdaq: KEYN), today announced that the company will again be issuing an end-of-year report examining mobile and Internet trends. The report, "The State of the Connected World: Mobile and Internet Trends" will become available in mid-December, and pre-registration to receive a copy of the report is available online at http://www.keynote.com/keynote_competitive_research/industry_studies/2007_trends_observations.html
"It's not just cliché that we live in a changing world, and 2007 saw interesting shifts and changes in the connected – mobile and Internet – world," said Anshu Agarwal, executive director of marketing at Keynote. "In this our 2nd annual report, we're encapsulating the trends that we saw this past year to help connected businesses adapt."
"The State of the Connected World: Mobile and Internet Trends" report will include observations on trends in 2007 based on Keynote data, analysis and expert insight. The report will include a summary compilation of key findings from Keynote Competitive Research industry studies of important online markets including those in the financial services, retail and media (news, sports, mapping and search) industries. Overall, the company examined thousands of online consumers as they interacted with hundreds of leading Web sites. In addition, the data published in the studies were garnered from Keynote's 2,400 measurement computers and mobile devices in over 240 locations around the world to test the technical quality (reliability and responsiveness) of hundreds of Web sites over the course of 2007.
For further information on Keynote's Mobile Quality Test & Measurement products and services,
visit: http://www.keynote.com/products/mobile_quality/index.html
For further information on Keynote's Web Performance Test & Measurement products & service,
visit: http://www.keynote.com/products/web_performance/index.html
For further information on Keynote's Customer Experience Test & Measurement products & services,
visit: http://www.keynote.com/products/customer_experience/index.html
About Keynote
Keynote Systems (Nasdaq “KEYN”) is the global leader in on-demand test & measurement solutions for continuously improving the online experience. As an independent and trusted third-party, Keynote provides IT and marketing executives with an unbiased view into their Internet services from around the world. For over a decade, Keynote has been providing measurement data and testing capabilities that allow companies to understand and improve their customer’s online and mobile experience. Keynote has four test and measurement businesses: Web performance, mobile quality, streaming & VoIP, and customer experience/UX. In addition, Keynote’s industry analysis group called Keynote Competitive Research publishes proprietary studies measuring customer experience and service levels across a wide range of industries.
Known as The Mobile and Internet Performance Authority™, Keynote has a market-leading infrastructure of 2,400 measurement computers and mobile devices in over 240 locations around the world. Keynote also maintains one of the most representative panels of online users consisting of 160,000 consumers. Keynote’s on-demand, hassle-free infrastructure allows businesses to access services they need, when they need them to pinpoint and fix mobile quality and Internet problems before they impact customers.
Keynote helps over 2,600 corporate customers become “the best of the best” by helping them improve online business performance and mobile communications quality. Keynote’s customers represent top Internet and mobile companies including American Express, BP, Caterpillar, Dell, Disney, eBay, ESPN Mobile, E*TRADE, Expedia, FedEx, Microsoft, SonyEricsson, Sprint, T-Mobile, Verizon and Vodafone.
Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at www.keynote.com or by phone in the U.S. at (650) 403-2400.
Keynote, The Internet Performance Authority, Perspective and Customer Experience Rankings are registered trademarks and The Mobile and Internet Performance Authority and True Experience are trademarks of Keynote Systems, Inc. Other trademarks are the property of their respective owners. © 2007 Keynote Systems, Inc.
Editorial Contacts:
Dan Berkowitz, Keynote Systems, (650) 403-3305, dan.berkowitz@keynote.com
Mariana Kosturos, Citigate Cunningham, (415) 618-8786, mkosturos@citigatecunningham.com