AD:TECH, SAN FRANCISCO, CALIF., — April 15, 2008 — Keynote (Nasdaq: KEYN), the global leader in on-demand mobile and Internet test & measurement solutions for continuously improving the online experience, today announced Keynote SEM landing page performance reports. The new reports are a critical source of actionable performance data in response to Google’s implementation this month of ad page loading time as an important new factor of an ad’s overall Quality Score, a dynamic variable calculated by Google that uses multiple factors to discover how relevant an advertisers’ keywords are to their ad text and to a user’s search query.
Google’s Quality Score influences an advertisers’ position on Google and the Google Network. It also partly determines an advertisers’ keyword minimum bid. In general, the higher an advertisers’ Quality Score, the better an advertisers’ ad position and the lower their minimum bids. Google’s Quality Score helps ensure that only the most relevant ads appear to users on Google and the Google Network. Relevant ads earn more clicks, appear in a higher position and bring online advertisers’ the most success. Google has announced that landing page load time is being incorporated into the Quality Score to improve the overall user experience and says users have the best experience when they don’t have to wait a long time for landing pages to load and that users are more likely to abandon landing pages that load slowly, which hurt an advertisers’ conversion rate.
“Marketers compulsively optimize SEM ad copy and bids to get the highest ranking within budget. Page load time performance is just the next frontier for search marketing,” said Anshu Agarwal, executive director of marketing at Keynote. “This change by Google elevates the performance imperative to the marketing suite – it’s not just for Web operations geeks anymore.”
Keynote SEM landing page performance reports measure the top landing pages on your site from the end user perspective in 10 U.S. metropolitan areas and provide daily metrics and alerts based on user defined thresholds. Keynote will translate technical metrics into actionable insights and provide tactical feedback on remediation opportunities.
Availability and Pricing
Keynote’s SEM landing page performance reports are available now. To setup a personal demo please visit: http://keynote.com/sfadtech
About Keynote
Keynote Systems (Nasdaq “KEYN”) is the global leader in on-demand test & measurement solutions for continuously improving the online experience. As an independent and trusted third-party, Keynote provides IT and marketing executives with an unbiased view into their Internet services from around the world. For over a decade, Keynote has been providing measurement data and testing capabilities that allow companies to understand and improve their customer’s online and mobile experience. Keynote has four test and measurement businesses: Web performance, mobile quality, streaming & VoIP, and customer experience/UX. In addition, Keynote’s industry analysis group called Keynote Competitive Research publishes proprietary studies measuring customer experience and service levels across a wide range of industries.
Known as The Mobile and Internet Performance Authority™, Keynote has a market-leading infrastructure of 2,400 measurement computers and mobile devices in over 240 locations around the world. Keynote also maintains one of the most representative panels of online users consisting of 160,000 consumers. Keynote’s on-demand, hassle-free infrastructure allows businesses to access services they need, when they need them to pinpoint and fix mobile quality and Internet problems before they impact customers.
Keynote helps over 2,600 corporate customers become “the best of the best” by helping them improve online business performance and mobile communications quality. Keynote’s customers represent top Internet and mobile companies including American Express, BP, Caterpillar, Dell, Disney, eBay, ESPN Mobile, E*TRADE, Expedia, FedEx, Microsoft, SonyEricsson, Sprint, T-Mobile, Verizon and Vodafone.
Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at www.keynote.com or by phone in the U.S. at (650) 403-2400.
Keynote, The Internet Performance Authority, Perspective and Customer Experience Rankings are registered trademarks and The Mobile and Internet Performance Authority and True Experience are trademarks of Keynote Systems, Inc. Other trademarks are the property of their respective owners. © 2007 Keynote Systems, Inc.
Editorial Contacts:
Dan Berkowitz, Keynote Systems, (650) 403-3305, dan.berkowitz@keynote.com