SAN MATEO, Calif., — June 11, 2008 — Keynote Competitive Research, the industry analysis group of Keynote Systems (Nasdaq: KEYN), today announced The Keynote Online Excellence Program, an awards program designed to recognize the ‘best of the best’ on the Web. Awards will be given across a range of online consumer and business industries in a number of critical performance areas as ranked in Keynote’s competitive research studies.
The Keynote Online Excellence will recognize top performing online companies in the following categories:
To find out more and view the industries included in the program please visit online: www.keynote.com/keynote_competitive_research/online_excellence/overview.html
The new program will allow top performers on rigorous Keynote Competitive Research industry studies to publicize their ranking using the Keynote mark of online excellence, and other Keynote-supplied publicity vehicles, that can be leveraged across a company’s marketing campaigns including public relations, online and offline advertising and on the homepage of the company’s Web site.
“We are happy to be launching this program to recognize outstanding customer experience and performance on the Web,” said Anshu Agarwal, vice president of marketing at Keynote. “There is a lot that goes into making today’s mobile and Web sites truly exceptional and this program will highlight those companies that exhibit excellence day in and day out all year long according to actual end users and performance data collected by Keynote Competitive Research.”
About Keynote Competitive Research
For over a decade, Keynote has been the Internet’s performance authority. To perform its studies Keynote leverages the world’s largest mobile and Internet test and measurement network and one of the most representative panels of Internet users to deliver data and insights on the end user’s experience. Keynote Competitive Research provides an in-depth understanding of customers, competitors, and markets. Companies purchasing the research receive true business intelligence that help to determine the best online strategies for gaining a competitive edge and accomplishing business goals. Keynote Competitive Research rankings are based on responses from real users in the Keynote Research Panel, and on over 30 days of performance data collected through Keynote Transaction Perspective®.
For each study, Keynote recognizes the companies with the overall top ranking, as well as those with excellence in specific categories. Keynote Competitive Research studies are carried out in several industries including automotive, financial services, media/entertainment portals, retail, travel, technology and voice services. Company Web sites are chosen based on ComScore usage statistics, online revenue projections and/or other metrics significant to the industry. For companies within a Keynote Study there is neither advance notification, nor any related financial transactions prior to study completion.
Keynote industry studies provide a unique and comprehensive look at what drives online success and what companies can do to achieve it. Industry studies assess Web sites from the ground up; focusing not only on the high-level business objectives of sites, such as customer acquisition and brand building, but also on the core essentials, such as usability, visual appeal, availability, and responsiveness.
About Keynote
Keynote Systems (Nasdaq “KEYN”) is the global leader in on-demand test & measurement solutions for continuously improving the online experience. As an independent and trusted third-party, Keynote provides IT and marketing executives with an unbiased view into their Internet services from around the world. For over a decade, Keynote has been providing measurement data and testing capabilities that allow companies to understand and improve their customer’s online and mobile experience. Keynote has four test and measurement businesses: Web performance, mobile quality, streaming & VoIP, and customer experience/UX. In addition, Keynote’s industry analysis group called Keynote Competitive Research publishes proprietary studies measuring customer experience and service levels across a wide range of industries.
Known as The Mobile and Internet Performance Authority™, Keynote has a market-leading infrastructure of 2,400 measurement computers and mobile devices in over 240 locations around the world. Keynote also maintains one of the most representative panels of online users consisting of 160,000 consumers. Keynote’s on-demand, hassle-free infrastructure allows businesses to access services they need, when they need them to pinpoint and fix mobile quality and Internet problems before they impact customers.
Keynote helps over 2,600 corporate customers become “the best of the best” by helping them improve online business performance and mobile communications quality. Keynote’s customers represent top Internet and mobile companies including American Express, BP, Caterpillar, Dell, Disney, eBay, ESPN Mobile, E*TRADE, Expedia, FedEx, Microsoft, SonyEricsson, Sprint, T-Mobile, Verizon and Vodafone.
Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at www.keynote.com or by phone in the U.S. at (650) 403-2400.
Keynote, The Internet Performance Authority, Perspective and Customer Experience Rankings are registered trademarks and The Mobile and Internet Performance Authority and True Experience are trademarks of Keynote Systems, Inc. Other trademarks are the property of their respective owners. © 2007 Keynote Systems, Inc.
Editorial Contacts:
Dan Berkowitz, Keynote Systems, (650) 403-3305, dan.berkowitz@keynote.com