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SAN MATEO, CALIF., — July 31, 2008 — Keynote Systems (Nasdaq: KEYN), the global leader in on-demand mobile and Internet test & measurement solutions for continuously improving the online experience, today announced that SendMe, Inc., the premier mobile media company, has selected Keynote’s on-demand Mobile Application Perspective® for Common Short Code (CSC) performance monitoring. Keynote’s first-of-its-kind Common Short Code monitoring service was created to meet the growing industry demand for a solution that offers increased visibility into the performance, availability and delivery of messages sent via Common Short Codes.
SendMe Mobile offers a broad selection of mobile subscription services such as interactive mobile trivia, ringtones, wallpaper and mobile sweepstakes direct-to-consumer. By using Keynote’s Mobile Application Perspective technology to continuously monitor the health of its Common Short Code service, SendMe Mobile is able to ensure its customers receive the best wireless content and experience. Keynote’s performance data also allows SendMe Mobile to make more informed decisions about which SMS aggregator best supports the company’s goals.
“We’ve experienced a dramatic rise in demand for our mobile media and content offerings,” said Russell Klein, CEO of SendMe, Inc. “By partnering with Keynote, we have complete visibility into the performance of our SMS services and are able to assure our customers reliable, speedy and dependable service for any product or service ordered.”
“SendMe is dedicated to offering an exceptional customer experience,” said Shlomi Gian, director of mobile business development at Keynote. “Companies like SendMe that are taking advantage of Keynote’s monitoring service are gaining a competitive advantage and reinforcing their dedication to providing the best possible service to their customers.”
Common Short Codes represent a fast-growing channel offering direct communication with consumers, anytime and anywhere through a common medium – Short Message Service (SMS). Common Short Codes are 4-6 digit numeric codes to which text messages can be sent from a mobile phone to access or buy mobile content (e.g. horoscopes, games, ring tones, etc.), vote for your favorite TV personality, participate in a poll, and more. Common Short Codes can be leased by any company looking to interact with hundreds of millions of wireless consumers.
“The complexity of the mobile ecosystem has introduced variability and inconsistency issues in the performance of SMS delivery,” said Nisheeth Mohan, product manager at Keynote. “Companies that rely on Common Short Codes need to be assured their service is quick, reliable and accurate. Keynote on-demand monitoring services offer our customers access to the performance data and visibility on how their service is operating around the clock.”
In addition to using Keynote’s Common Short Code monitoring service, SendMe Mobile is also leveraging Keynote Test Perspective, a self-service Web site load testing tool, for selected sites which SendMe Mobile owns and operates, including its flagship properties SendMeMobile.Com and SoLow.Com. With Test Perspective, SendMe Mobile can run realistic load tests on demand and receive immediate feedback on the performance of its Web sites under varying loads. Test Perspective utilizes Keynote’s global test and measurement network that includes load-generating agents from multiple geographic locations and Internet backbones. For more information on Keynote’s Test Perspective service, please visit: www.keynote.com/products/web_performance/load_testing/test_perspective.html.
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About Keynote
Keynote Systems (Nasdaq “KEYN”) is the global leader in on-demand test & measurement solutions for continuously improving the online experience. As an independent and trusted third-party, Keynote provides IT and marketing executives with an unbiased view into their Internet services from around the world. For over a decade, Keynote has been providing measurement data and testing capabilities that allow companies to understand and improve their customer’s online and mobile experience. Keynote has four test and measurement businesses: Web performance, mobile quality, streaming & VoIP, and customer experience/UX. In addition, Keynote’s industry analysis group called Keynote Competitive Research publishes proprietary studies measuring customer experience and service levels across a wide range of industries.
Known as The Mobile and Internet Performance Authority™, Keynote has a market-leading infrastructure of 2,400 measurement computers and mobile devices in over 240 locations around the world. Keynote also maintains one of the most representative panels of online users consisting of 160,000 consumers. Keynote’s on-demand, hassle-free infrastructure allows businesses to access services they need, when they need them to pinpoint and fix mobile quality and Internet problems before they impact customers.
Keynote helps over 2,600 corporate customers become “the best of the best” by helping them improve online business performance and mobile communications quality. Keynote’s customers represent top Internet and mobile companies including American Express, BP, Caterpillar, Dell, Disney, eBay, ESPN Mobile, E*TRADE, Expedia, FedEx, Microsoft, SonyEricsson, Sprint, T-Mobile, Verizon and Vodafone.
Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at www.keynote.com or by phone in the U.S. at (650) 403-2400.
Keynote, The Internet Performance Authority, Perspective and Customer Experience Rankings are registered trademarks and The Mobile and Internet Performance Authority and True Experience are trademarks of Keynote Systems, Inc. Other trademarks are the property of their respective owners. © 2007 Keynote Systems, Inc.
Editorial Contacts:
Dan Berkowitz, Keynote Systems, (650) 403-3305, dan.berkowitz@keynote.com
Susan Vander May, Citigate Cunningham, (415) 618-8721, svandermay@citigatecunningham.com