The Keynote Customer Experience Rankings for Online Sports Web Sites and the Keynote Service Level Rankings for Online Sports Web Sites are part of Keynote’s syndicated competitive research program designed to benchmark and improve the technical and business performance of leading Web businesses.
The rankings are based on large-scale studies that employ Keynote’s unique methodology and expertise to provide comparison metrics and insights into best practices in the area of customer experience and service levels (site responsiveness and reliability).
Keynote’s approach to syndicated Web research is distinctly different and more valuable then other types of Web research currently available on the market.
For the customer experience studies Keynote utilizes WebEffective™, its market-leading on-demand software platform, for conducting in-depth customer experience research which integrates the best aspects of usability, behavioral and attitudinal research. The online studies provide for real-time feedback from real consumers as tasks are performed.
For the service level studies Keynote utilizes Transaction Perspective®, its market-leading service for Web performance test and measurement along with its global infrastructure of measurement computers, to examine the technical performance of Web sites in the areas of responsiveness and reliability. Keynote runs over 6,500 simulated transactions against each site studied from 10 geographic locations in the U.S. over a one moth period. An additional 40 key performance metrics are gathered and assessed. With this data in hand, Keynote analysts rank the sites in the study on each of seven key performance factors.
The sites included in Keynote’s customer experience and service level studies of online sports Web sites were: