The Keynote Small Business Banker Scorecard is part of Keynote’s syndicated competitive research program designed to benchmark and improve the technical and business performance of leading Web businesses.
The Keynote Small Business Banker Scorecard is an annual study that uses a framework of expertly developed criteria to measure the functionality and ease of use of leading banking sites against a set of 300+ industry best practices.
The Scorecard evaluates leading bank sites in a variety of specific tasks and categories, and examines all areas of a site, to help banks discover the strengths of their sites, as well as opportunities for improvement. In addition to banks themselves, solutions providers to the financial services industry and companies with financial services portals will find the Scorecard’s discussion of best practices at the largest banks valuable in their quest to market to and serve small business owners and managers.
The sites included in the Keynote Small Business Banker Scorecard were: