Automotive Studies
Keynote industry studies for the automotive industry reveal which automotive sites are out-performing the competition; what they are doing right; and how other companies can learn from their success.
The studies answer questions such as:·
- Which Web sites are motivating and enabling consumers to purchase products and services online and offline?
- Which online factors have the biggest influence on consumers' behaviors and opinions?
- What best practices are top performers implementing in order to achieve their online goals?
- Which automotive Web sites are the most reliable and responsive and why?
- What specific changes should companies make in order to gain a competitive edge?
Keynote offers research for the following Web sites and online prospectsin the automotive industry:
- Auto Insurance Prospects
- Luxury Auto Manufacturers Web Sites
- 3rd Party Auto Web Sites
Download the research abstracts to review sample findings:
2008
Auto Insurance Prospects (Customer Experience Rankings® and Service Level Rankings Study)
Interactive Advertising Study – Automotive Microsites (Complete study available FREE by filling out form to the right!)
Online Search for Automotive Insurance Study
2007
Auto Insurance Prospects (Customer Experience Rankings® Study)
2006
Auto Insurance Prospects(Customer Experience Rankings® Study)
Luxury Auto Manufacturers’ Web Sites (combined Customer Experience Rankings ® and Service Level Rankings Study)
3rd Party Auto Web Sites (Customer Experience Rankings® Study)
2005
Auto Insurance Prospects (Customer Experience Rankings® Study)
Auto Insurance Prospects (Service Level Rankings Study)
