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Global Best Practices
Keynote global best practices are a meta analysis of the industry studies completed for specific areas in the financial services industry. Taking advantage of studies conducted around the world, Keynote uncovers universal trends in the end user experience you need to know, and implement to meet your online goals.
The first Global Best Practices study is for Bank Marketing Websites. Highlighting findings from 47 banks across 8 countries, the Global Best Practices contain cross-cultural views, elevating common themes that rise across all marketing sites. These trends allow you to best assess your own site in terms of Brand Impact and Acquisition.
- Key advantages to a global analysis:
- Which features and elements do all prospects respond to?
- What actions are common across geographies?
- Are there cultural differences that don't affect affinity and acquisition?
- What common motivators drive brand impact and raise prospects consideration level?
- What designs have the greatest impact?
Brochure
Download the brochure to learn best practices for bank marketing Web sites.
- Global Best Practices
Learn how leading banks in eight countries use marketing sites to capture market share and how you can leverage similar tactics to drive growth with your own site.
