Mobile US Retail Holiday Study
Keynote Systems conducted one of the nation’s first ever in-depth studies of the performance of leading mobile Web sites in the US during the 2009 holiday shopping season.
The study results provide an excellent source of business intelligence regarding the performance and reliability of leading retailers’ mobile offerings and are available for immediate purchase.
Questions Answered By Keynote’s 2009 Mobile Holiday Shopping Study
Study purchasers will find answers to questions like:
- Which four sites had the most consistent performance?
- Which wireless carrier delivered the fastest page load times on average?
- Which sites had load handling issues, slowing down more than 25% on average each day?
- Which site had five major performance spikes during the holiday shopping period, mostly in retrieving information about a specific product?
- Which site had a major performance spike on the day after Christmas?
- Which site had a problem where it would either load the home page quickly or not at all?
- Which site had a high error rate during the critical Black Friday/Cyber Monday period?
- On which network carrier did Keynote’s measurements have the highest error rates?
Mobile Competitive Monitoring and Analysis
Mobile Competitive Monitoring and Analysis (MCMA) is for carriers and infrastructure providers needing a comprehensive view of performance and end-user experience, benchmarked against the competition.
MCMA helps you understand industry standards and take the actions needed to stay ahead of the curve for your SMS, MMS, Data Throughput, WAP, and Streaming services. Maintaining the highest standard in service performance is of paramount importance when it comes customer loyalty.
When you subscribe to MCMA, Keynote Competitive Research consultants analyze your data and provide regular reports giving unmatched insight into the mobile performance issues and trends for your core data services.
MCMA is ideal for customers who need a panoramic view of the mobile landscape and can benefit from knowing the strengths and weaknesses of the competition.
