Retail Studies
Keynote industry studies for the retail industry reveal which online retailers are providing the best service and exactly what they are doing to attract and keep customers.
The studies answer questions such as:
- Which Web sites are motivating and enabling consumers to purchase products and services?
- Which retailers are using the Internet to effectively build their brand?
- Which online factors have the biggest influence on consumers’ behaviors and opinions?
- What best practices are top performers implementing in order to achieve their online goals?
- Which online retailers are the most reliable and responsive and why?
- What changes should retailers make to prevent revenue loss and customer abandonment?
Keynote offers research for the following Web sites in the retail industry
- U.K. Retail Web sites
- U.S. Retail Web sites
Download the research abstracts to review sample findings:
Sample Abstracts
US Retail – Books & Music Web Sites (Customer Experience Rankings® and Service Level Rankings Study)
Retail Electronics (Customer Experience Rankings® and Service Level Rankings Study)
UK Online Grocery (Customer Experience Rankings® and Service Level Rankings Study)
Mobile US Retail Holiday Study
Keynote Systems conducted one of the nation’s first ever in-depth studies of the performance of leading mobile Web sites in the US during the 2009 holiday shopping season.
The study results provide an excellent source of business intelligence regarding the performance and reliability of leading retailers’ mobile offerings and are available for immediate purchase.
Questions Answered By Keynote’s 2009 Mobile Holiday Shopping Study
Study purchasers will find answers to questions like:
- Which four sites had the most consistent performance?
- Which wireless carrier delivered the fastest page load times on average?
- Which sites had load handling issues, slowing down more than 25% on average each day?
- Which site had five major performance spikes during the holiday shopping period, mostly in retrieving information about a specific product?
- Which site had a major performance spike on the day after Christmas?
- Which site had a problem where it would either load the home page quickly or not at all?
- Which site had a high error rate during the critical Black Friday/Cyber Monday period?
- On which network carrier did Keynote’s measurements have the highest error rates?
