Scorecards

Keynote's Scorecards for Financial Services are bi-annual industry-specific scorecards that use a framework of 200+ expert-determined criteria to measure sites' ability to meet best practice guidelines.

Criteria are grouped into industry-specific "user tasks" (e.g., apply for an account, transact, or learn & plan) and "categories" (functionality, usability, privacy & security, quality & availability) in order to help firms identify the strengths and/or opportunities in specific areas of their sites.

Each Scorecard is created and maintained by a team of Keynote analysts who are considered thought leaders in usability, online privacy, web security, content quality, and accessibility. To collect Scorecard data, our analysts follow a rigorous research process that includes interviewing and surveying Scorecard companies, opening accounts with firms for direct Web site examination, and conducting automated site analysis.