Industry Studies

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Travel

 

Keynote studies for the travel industry reveal which travel companies are providing the best Web sites for converting and retaining customers.

  • The studies answer questions such as:
     
  • How do vacation and business travelers use the Internet for planning and booking travel and lodging?
  • Which travel Web sites are motivating and enabling consumers to book online?
  • Which online factors have the biggest influence on consumers’ behaviors and opinions?
  • What best practices are top performers implementing in order to achieve their online goals?
  • What specific changes should companies make in order to gain a competitive edge?
  • Which travel sites are the most reliable and responsive and why?

  • Keynote offers research for the following Web sites in the travel industry:
     
  • Airlines Web sites
  • Cruise Web sites
  • Lodging Web sites
  • Rental Cars Web sites
  • Travel Planning Web sites

Sample Abstracts

Download the research abstracts to review sample findings: