Keynote Online Excellence Recognition Program


The Online Excellence Program recognizes the "best of the best" Web sites as ranked in Keynote's competitive studies. The rankings are based on responses from real users, in the Keynote Research Panel, and over 30 days of real data collected through Transaction Perspective. For each study, Keynote recognizes the companies with the overall top ranking as well as those exhibiting excellence in specific categories.

Keynote is proud to spread the good news about the top performing companies and Web sites in our Keynote Competitive Research studies. The studies are carried out in several industries, and the subject Web sites are chosen based on ComScore usage statistics, online revenue projections, and other metrics significant to the industry. Companies within the study do not receive advance notification or any financial transactions prior to study completion. For details on our complete list of studies, learn more.

The Online Excellence Recognition Program makes it easy for recipients to communicate the news about their superior Web implementations to the press, customers, and internal associates.

Excellence Mark

Companies that rank highest in KCR studies may use the specially designed excellence marks along with the study name and date for publicity claims. This use is governed by a formal agreement that is sent to the winners on completion of a study. The mark is monitored to ensure that the information is accurate and not misleading to consumers. For more information about obtaining an Online Excellence Recognition mark, please fill out the form here.

Our Latest Studies

Select any of the studies below to see how these top companies exhibited Online Excellence, and outranked the competition!

Retail Electronics


Travel: Cruise


Travel: Lodging


Previous Studies


Sample Marks