Online Excellence for Cruise Travel Web sites, 2008

Keynote Online Excellence program recognizes the best companies on the Internet. Keynote uses real consumers like you as panelists who evaluate web sites for usability and customer experience. 200 panelists are sent to evaluate each site, and the total are aggregated to come up with an understanding of the effectiveness of each site in delivering an exceptional overall customer experience.

For the study of Cruise Travel Web sites, Keynote uses WebEffective to capture the individual panelist evaluation. The Panelists were profiled for US, online adults (18+) who are somewhat or highly inclined to use the Internet to research or book a cruise. For Service Level metrics, Keynote uses Transaction Perspective over our Global Test and Measurement Network to obtain external, unbiased results.

The companies below represent the best of the best for delivering the premiere experience and outstanding performance for sites in the Cruise category.

Overall CE Ranking

The overall Keynote Customer Experience Ranking is the highest-level score of customer experience and is based on an aggregate score of site performance across all 250 customer experience indices and metrics measured in the study.

Brand Impact Customer Experience® Ranking

Conversion Impact Customer Experience® Ranking

Reliability Service Level Ranking

Responsiveness Service Level Ranking

For more information on the study, the complete list of companies and additional category details please review the abstract , or the Travel Industry page.