The rapid evolution of the smartphone drives media headlines and captures our imagination on the future of communication. As handset manufacturers race to develop high-end devices, content creators must decide how to best take advantage of new features offered in each device. In this session we learn how leading companies approach the challenge of creating and testing new services that leverage the capabilities of these high-end mobile devices.

The famous saying, “Profit in business comes from repeat customers” also applies to mobile services. Ensuring ongoing customer delight is essential when building a loyal following. If your service is slow or error-prone, chances are you won’t generate repeat business. We often put large amounts of effort into pre-production development, but what about after the service goes live? Do you have a way to answer these questions: “Is it fast? Is it reliable? Is it available?” In this session we explore the motivations and practices for closely tracking how well a mobile service works once it has been deployed.