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Keynote Web Transaction Performance Indices are a set of industry-leading indices that measure the speed and availability for clicking through a multi-step business transaction on each of the Web sites that comprise a particular industry index (e.g., banking, e-commerce, airline).
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Keynote service level studies probe much deeper into the reliability and
responsiveness of leading Web sites* in a particular industry category
than the Web Transaction Performance Indices. However, the service
level studies
are time-limited, whereas the transaction indices run all year
round. The service level studies are based on a comparison of key
performance factors,
which describe the technical quality and health of a site.
* With the exception of the VoIP studies which evaluate the actual Internet
phone service.
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Keynote customer experience studies of leading industries rely on actual user behavior and feedback to benchmark the customer experience and its impact on brand and conversion. Keynote insures scientific integrity, apples-to-apples comparison and fair comparison of site effectiveness across a given industry.
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