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February 08, 2006
PRESS RELEASE
Keynote Announces Multi-City Executive Summits on
"The New Internet and the Online Experience";
Series Launches on March 2
Futurist Thornton May Featured Speaker at Inaugural Summit in San Francisco at St. Regis Hotel
- Executives from Barnes and Noble.com, Dell, Royal Caribbean Cruise Lines and Sun Country Airlines Will Discuss Critical Online Performance Management Issues and Present Case Studies
- Afternoon Sessions Include Opportunities to Join Intimate Roundtable Discussions with Thornton May and Executives from Yahoo and SAP
- Topics Covered Include the State of Online Customer Experience, Gaining a Competitive Advantage, What Performance Metrics Matter, Sustaining Online Business Leadership
SAN MATEO, Calif., — February 8, 2004 — Keynote Systems (Nasdaq "KEYN"), The Internet Performance Authority®, announced today it will host a multi-city series of free day-long Executive Summits devoted to 'Taking the Online Customer Experience into the Future.' The Keynote Executive Summits bring attendees face-to-face with the online executives shaping our future in a connected world. From thought leaders to case studies to roundtable discussions with peers, this is an opportunity to learn as they share their insights, opinions and even a few hard lessons from their own experience.
The series of four events begins on March 2, 2006 at 8:00 a.m. at the new St. Regis Hotel in San Francisco. Noted futurist Thornton May will provide the opening presentation to set the tone for the day. Cities for subsequent Summits will be announced during the year.
As the Internet evolves with increasingly complex interactive applications and technologies, line of business executives must answer these fundamental questions: Is your online presence properly aligned to exceed customer expectations? Can you react and resolve user performance issues? Are your applications tuned? Are your online investments paying off? How do your customers find you—and when they do, do they have a good experience that ensures they'll come back? The Keynote Executive Summits are a must attend event to gain a wealth of practical knowledge and a glimpse into the future in just one informative day.
Attendees at the Summits will learn:
- The state of online customer experience
- How to leverage customer experience to gain competitive advantage
- What performance metrics matter
- Practical and actionable steps to sustain online business leadership
The Keynote Executive Summits are intimate and exclusive events designed for executives responsible for Marketing, E-Business, Customer Experience, Operations, Internet and Information Technology. The summits are a valuable event for any executive charged with managing online customer experience and deploying and managing the performance of Web-based applications.
For the first Summit on March 2, after opening remarks at 9 :00 A.M. from Umang Gupta, chairman and CEO of Keynote, Thornton May, Director, IT Leadership Academy; Computerworld Columnist; Futurist, Author, Educator & Provocateur, will deliver the opening presentation, 'Connect, Converge, Collaborate: What the Future Holds for Your Online Business.' Thornton May is one of today's premier communicators in the information technology industry. His core competency is assisting executives in looking to figure out what comes after what comes next. A columnist at Computerworld, Thornton's insights have appeared in such publications as Harvard Business Review, The Financial Times, The Wall Street Journal, USA Today and Business Week and on National Public Radio.
Following Mr. May, David Willen, CTO of Barnes and Noble.com (NYSE: BKS), will give a featured presentation on 'Merging the Best Practices of Marketing and Technology to Deliver the Optimal Online Customer Experience.'
Executives from Dell (Nasdaq: DELL), Royal Caribbean Cruise Lines (NYSE: RCL), SAP (NYSE: SAP), Sun Country Airlines and Yahoo! (Nasdaq: YHOO) will also present case studies and join round table discussions during the day.
The Summit wraps up with a presentation on 'Customer Experience 2.0: What Does It Mean to You?' by Carol Carpenter, senior director product management at Keynote, and closing remarks by Keynote's EVP of Worldwide Customer Operations, Patrick Quirk and a cocktail reception.
"Some call it Web 2.0. Or simply, the New Internet. By any name, it is far more fluid, interactive and far-reaching than ever before. But with it has come a new wave of incredible complexity," said Vik Chaudhary, vice president of marketing and corporate development for Keynote. "The Internet has evolved to become much more than individuals using simple email to communicate with other people. It's computers talking to computers. It's about automation. And it's about a highly programmable model that can respond immediately to a request in all sorts of ways. With these changes come new challenges to assure a quality experience for users. The Keynote Executive Summit brings together thought leaders to help address these challenges."
The March 2 event will be held at the San Francisco St. Regis Hotel. Registration is complimentary, and includes breakfast, lunch, and an evening networking event. For further information about the Summit and to register, please go to http://www.keynote.com/executivesummit/index.htm.
About Keynote
Founded in 1995, Keynote Systems (Nasdaq "KEYN") is the worldwide leader in services that improve online business performance and communications technologies. Keynote helps approximately 2,300 corporate customers and 13,000 individual subscribers become "the best of the best" online. The business premise supporting Keynote's mission is: "Online businesses can't manage what they don't measure." As an independent and trusted third-party, Keynote provides IT and marketing executives with unbiased benchmarking data, competitive analysis and operational metrics from the customer perspective. This data measures service levels and customer experience of Web sites, broadband services and mobile communications.
Known as The Internet Performance Authority®, Keynote manages a market-leading infrastructure of 1,600+ measurement computers and mobile devices in over 114 locations and 66+ metropolitan areas worldwide that assess service levels and a panel of over 160,000 consumers who participate in interactive Web site tests that assess user experience. These online user experience tests capture customer attitude and behavior to answer the critical "why" behind the "what." Keynote's geographically distributed measurement services, on-site monitoring appliances, competitive intelligence and custom studies ensure that its customers outpace their competitors in online service levels and overall user experience.
Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at www.keynote.com or by phone in the U.S. at 650-403-2400.
Keynote, The Internet Performance Authority and Perspective are registered trademarks of Keynote Systems, Inc. Other trademarks are the property of their respective owners. © 2006 Keynote Systems, Inc.
Editorial Contacts:
Della Lowe, Keynote, (650) 403-3233, dlowe@keynote.com
Dan Berkowitz, Keynote, (650) 403-3305, dan.berkowitz@keynote.com
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