News & Events: Press Releases

September 12, 2006 PRESS RELEASE Keynote Announces Mobile Device Perspective for Interactive Testing of Mobile Content – Subscription-Based Service Helps Take Mobile Quality to the Next Level Mobile Device Perspective Provides Interactive, Functional Testing and Monitoring of Mobile Data Services, Including Mobile Internet Performance, Downloadable Applications and Rich Mobile Content Uses Real Handsets on Live Networks in Hundreds of Metropolitan Locations, Globally Enables Cost-Effective Outsourced Interactive Testing for Content Developers and Reliable, Automated Testing for Content Certification – All From The User’s Desktop Provides Mobile Service Providers with the Ability to Monitor and Ensure Ongoing Quality of Service Helps Operators and Content Providers to Reduce Cycle Time to Deploy Advanced Mobile Applications and Services SAN MATEO, Calif., – September 12, 2006 – Keynote Systems (Nasdaq “KEYN”), the global leader in Internet and mobile test and measurement services, today announced Keynote Mobile Device Perspective® 2.0, an interactive testing and operational measurement service using real wireless devices on live mobile operator networks globally. Mobile Device Perspective (formerly known as Wireless Perspective, introduced in 2003), provides a complete, hosted solution enabling mobile operators, content and service providers, infrastructure hosts and makers of mobile devices to better ensure the quality of mobile content, such as games, WAP sites and streaming video, and services, including MMS, Push-to-Talk and Instant Messaging. Mobile Device Perspective 2.0 is the latest release within Keynote’s suite of mobile test and measurement products that encompass all three areas of mobile quality – – on-device testing and measurement using real handsets, content and services testing and measurement using over 1,000 device profiles, and network testing and measurement using probes and software. The new version underscores the company’s commitment to improving the quality of mobile communications. Similar to its Internet, VoIP and streaming media test and measurement products, Keynote’s Mobile Device Perspective 2.0 eliminates the need for enterprises to maintain their own complex and expensive testing infrastructure. Mobile Device Perspective 2.0 provides a complete hosted solution for mobile operators, content and service providers and infrastructure hosts that allow them to analyze their mobile content and services from the perspective of their subscribers. By using Keynote’s globally deployed measurement system, enterprise companies and service providers are able to eliminate the guesswork and ensure consistent quality of service for their customers, providing the underlying confidence and quality assurance that will help take the mobile Internet to the next level. Applications and services covered with the new service include: SMS, MMS, WAP, Push to Talk, OTA Transactions, Instant Messaging, Streaming Video and Java/BREW applications. Mobile Device Perspective 2.0 supports any mobile data network including GSM (GPRS, EDGE, UMTS, HSDPA) and CDMA (1xRTT, 1xEV-DO). “In speaking with our mobile customers we recognized a critical need for a mobile test and measurement service that would allow them to test their mobile content on real handsets without the time and expense of manual testing from multiple locations around the globe,” said Vik Chaudhary, Keynote’s vice president of marketing and product management. “With Mobile Device Perspective 2.0, Keynote has addressed that need by extending our mobile test and measurement offerings to include interactive and functional testing for mobile content and services on real handsets, over live networks, globally, freeing up precious time and capital that can now be devoted to making the promise of the mobile Internet a reality.” Mobile Device Perspective 2.0 addresses the challenge of testing and managing the subscriber experience of today’s increasingly complex mobile applications over any mobile device. It is a cost-effective, comprehensive, fully hosted service, providing mobile operators and content and service providers an easy way to test and measure mobile content and services using real devices, from multiple geographic locations. Users of Mobile Device Perspective can choose any device, on any network, from multiple geographic locations and perform remote tests from their own desktops via the MyKeynote Web portal. MDP 2.0 also allows mobile content providers, carriers and infrastructure hosts to: Reduce lost revenue due to undelivered mobile content and services Increase subscriber satisfaction by ensuring the highest levels of mobile streaming performance Receive real-time alerts and notifications when errors occur or pre-defined service levels are not maintained Benchmark performance against competitors and across multiple networks, locations, and devices As an additional benefit to existing Keynote customers, all mobile test and measurement data is available on MyKeynote.com, the same portal where other Keynote measurements – including Web, VoIP, and streaming media measurements – are visualized. Mobile Device Perspective also provides near real-time reporting and alerting, data feeds into customer dashboards and actionable insights that result in superior quality of service for mobile applications. “Mobile Device Perspective is likely the most comprehensive mobile testing, monitoring, and measurement tool available in the industry today. It addresses needs of players across the value-chain,” said Chetan Sharma, President of Chetan Sharma Consulting, a leading consulting and advisory firm focused on helping companies in the mobile and voice communications sector develop innovation based product and IP strategies. “The capability for a developer in Seattle to download, test, and measure an application’s performance in real-time over a live network in London, Seoul, or Tokyo is enormously beneficial and cost-effective. Mobile Device Perspective will help raise usability standards in the wireless industry.” Pricing and Availability Mobile Device Perspective 2.0 will be available at the end of October. Pricing is dependent on the configuration, number of locations, transactions and devices for testing or measurement. Current Mobile Device Perspective customers include Cingular, MSN, Sprint and US Cellular. To learn more about Keynote’s Mobile Device Perspective, go to: www.keynote.com/mobile or contact sales@keynote.com. About Keynote Founded in 1995, Keynote Systems (Nasdaq “KEYN”) is the global leader in Internet and mobile test and measurement services. Keynote helps approximately 2,600 corporate customers become “the best of the best” online. The business premise supporting Keynote’s mission is: “Online businesses can’t manage what they don’t measure.” As an independent and trusted third-party, Keynote provides IT and marketing executives with unbiased benchmarking data, competitive analysis and operational metrics from the customer perspective. This data measures service levels and customer experience of Web sites, broadband services and mobile communications. Known as The Internet Performance Authority®, Keynote manages a market-leading infrastructure of 2,100 measurement computers and mobile devices in over 120 locations and 70+ metropolitan areas worldwide that assess service levels and a panel of over 160,000 consumers who participate in interactive Web site tests that assess user experience. These online user experience tests capture customer attitude and behavior to answer the critical “why” behind the “what.” Keynote’s geographically distributed measurement services, on-site monitoring appliances, competitive intelligence and custom studies ensure that its customers outpace their competitors in online service levels and overall user experience. Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at www.keynote.com or by phone in the U.S. at 650-403-2400. Keynote, The Internet Performance Authority and Perspective are registered trademarks of Keynote Systems, Inc. Other trademarks are the property of their respective owners. © 2006 Keynote Systems, Inc. Editorial Contacts: Josh Danson, Keynote Systems, Inc. (650) 403-3264, jdanson@keynote.com Dan Berkowitz, Keynote Systems, Inc. (650) 403-3305, dberkowitz@keynote.com