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  October 2010
 

Here we go again.  Just when we thought we had Web 2.0 down pat, and all the marketing and C-suite folks were taught that “tall skinny latte no whip” is not what is meant by JavaScript, along comes HTML5.  Actually, it’s been coming for some time now.  But ever since Steve Jobs picked a fight with Adobe over Flash, HTML5 has been a headline-grabber, dramatically boosting awareness for the language that will define how the Web looks and works.  This month we’ll give you taste for what’s ahead.

Anshu Anshu Agarwal
Vice President of Marketing
In this Issue:
  High Stakes For The Rich Internet: HTML5, Flash and The Future of The Rich Internet Experience  
  Q&A with Google's Steve Souders on Fonts, Cache, and Other Performance Topics  
  First Ever Smartphone Mobile Retail Index Goes Live  
  We Welcome New APM Partners: OPNET & dynaTrace  
  From Our Blog: What's the Business Justification for Monitoring Website Performance?  
  Upcoming Events  
 
High Stakes For The Rich Internet: HTML5, Flash and The Future of The Rich Internet Experience
 

Up until now, plug-ins — Flash, Silverlight, and others — plus AJAX and regular old JavaScript have been the leading technologies for creating rich online experiences. Now, HTML5 has inserted itself into the mix, creating confusion, often conflict, and high hopes for a streamlined, unified way to deliver what users want. So what's underneath all of the hype and battle cries?

 
  Read this Article  
 
Q&A with Google's Steve Souders on Fonts, Cache, and Other Performance Topics
  Few people on the planet take performance as seriously as Google’s Steve Souders, author of High Performance Web Sites and Even Faster Web Sites, creator of YSlow, and co-founder of the Velocity conference. Our conversation with Steve about HTML5 led down some interesting paths. Here are some excerpts from the Benchmark interview.  
  Read this Interview  
 
First Ever Smartphone Mobile Retail Index Goes Live
  The Keynote Mobile Commerce Index is a weekly performance ranking of leading and up-and-coming US retail mobile Web sites being accessed using popular wireless device profiles, including the Apple iPhone. Internet Retailer, the leading e-retailing magazine, is featuring the new weekly Index on its site under an exclusive arrangement with Keynote. The new mobile commerce Index is important as it underscores the critical issue of mobile site performance and establishes, for the first time, and in a very public way, performance benchmarks across a representative sampling of large -- and some not-so-large, but growing in popularity -- mobile Web sites.  
  Read more from Internet Retailer  
 
We Welcome 2 New Technology Application Performance Management (APM) Partners
 

We’re pleased by the coverage our new partnerships with OPNET and dynaTrace have been getting. Here’s some of what has been written:

“The partnership between Keynote and dynaTrace delivers a unique combination of pre-deployment load testing with production-level monitoring both inside and outside the firewall. The two companies offer a well thought-out and compelling integration that should appeal to both new and joint customers with critical, business-impacting, Web-based applications." – Dennis Drogseth, vice president at Enterprise Management Associates.

“The end-users’ request for true end-to-end visibility is forcing vendors to tap into technology capabilities that they currently do not have in house. It is expected that Keynote’s partnerships with OPNET and dynaTrace are just the start of a series of moves – partnerships or acquisitions – that could significantly change how different flavors of APM solutions work together.” - Bojan Simic, TRAC Research
 
  Read TRAC Research Note  
 
From Our Blog: What's the Business Justification for Monitoring Website Performance?
 

Keynote Product Manager and performance maven, Ian Withrow, looks around and isn’t satisfied by the analysis that has been done on value of Web performance monitoring.   In his  multi-part look he shares some musings and data on the topic.

 
  Read Blog  
 
Upcoming Events
 

What are your Web and mobile performance questions that you would like to see addressed? Join us at one of these upcoming events and ask your questions:

  • October 26, 2010: SIIA/Keynote Webcast: Optimizing Web Performance for SaaS Success, Learn More

  • October 18-21, 2010:4G World, Booth # 438, Learn More

  • October 11-13, 2010: Internet Retailer Mobile Commerce Forum, Booth #21, Learn More

  • October 6-8, 2010: CTIA, Booth #308, Learn More
For other upcoming events click here.
 
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