Mobile Web User Experience Testing on the iPhone

Keynote’s Mobile Web Testing is a means of quickly and efficiently assessing the likely performances (awareness, engagement, appeal, performance, etc.) of your web site as accessed by iPhone users utilizing proven online research methodologies and executed on a proven software platform, WebEffective.

Keynote will provide you with accurate and reliable data for measuring the effectiveness of your mobile web presence. You will also receive actionable insights that will allow you to make changes that immediately enhance your brand image and separate you from the competition.

With Keynote you can:

  • Determine which content does the best job of engaging customers.
  • Track every tap, and review graphical analysis of “tap-streams” (clickstreams) to optimize your site for mobile users.
  • Use information about strengths and weaknesses to prioritize changes in site features and mobile strategies
  • Deploy studies as often as needed to any region in any of 17 languages.
  • Review results in hours.
  • Route participants based on which device/platform/browser they use to take a study. Participants can even resume a study on their iPhone if they accidentally start the evaluation on their desktop computer.

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