Mobile Competitive Monitoring and Analysis

Mobile Competitive Monitoring and Analysis (MCMA) is for carriers and infrastructure providers needing a comprehensive view of performance and end-user experience, benchmarked against the competition.

MCMA helps you understand industry standards and take the actions needed to stay ahead of the curve for your SMS, MMS, Data Throughput, WAP, and Streaming services. Maintaining the highest standard in service performance is of paramount importance when it comes customer loyalty.

When you subscribe to MCMA, Keynote Competitive Research consultants analyze your data and provide regular reports giving unmatched insight into the mobile performance issues and trends for your core data services.

MCMA is ideal for customers who need a panoramic view of the mobile landscape and can benefit from knowing the strengths and weaknesses of the competition.

Why Keynote’s Mobile Competitive Monitoring and Analysis?

• Expert Analysis - MCMA subscribers get the expertise of Keynote’s consulting team in presenting rich, detailed data alongside clear and concise summary reporting. Keynote consultants help you interpret the data and can provide recommendations on how to achieve service-level standards.
• Third Party Objectivity - Already used by many of the largest carriers in the world, Keynote is a trusted independent third party. MCMA gives you valuable perspective and ongoing performance and reliability data so that you can maintain the service levels you, your customers, and partners expect.
• Rich Reporting Metrics - The starting point for competitive monitoring and analysis is precise and accurate data. The Keynote global on-demand test and measurement network, the largest in the world, collects the data that goes into every MCMA report.