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Travel Industry Embraces Mobile to Woo Summer Vacationers

By Celeste Malia | May 20, 2015 | Comments (0)

CATEGORIES: Mobile Quality, Web Performance, Performance Analytics
Travel Industry Embraces Mobile to Woo Summer Vacationers

With the summer travel season fast approaching, more people will be turning to their mobile devices to book travel reservations, including flights and accommodations. Top business performers in the travel industry know that customer-facing technologies and applications are critical to driving positive travel experiences and are planning accordingly.

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This Week in Digital Performance

By Celeste Malia | May 15, 2015 | Comments (0)

CATEGORIES: Mobile Quality, Performance Analytics, Web Performance
This Week in Digital Performance

Forrester on avoiding digital strategy hiccups; “Mobile first” design; What enterprises can learn from consumer apps; IT’s mobile mindset; Facebook makes headlines (again); Mobilegeddon round two

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This Week in Digital Performance

By Celeste Malia | May 8, 2015 | Comments (0)

CATEGORIES: Mobile Quality, Performance Analytics, Web Performance
This Week in Digital Performance

Summary: Results of new Forrester study; DevOps and the need for speed in the enterprise; Becoming a ‘digital master’; Tips to overcome Mobilegeddon; Tax Day performance anxiety; Design and performance working as one

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Spotlighting Digital Blind Spots

By Jennifer Tejada | May 7, 2015 | Comments (0)

CATEGORIES: Performance Analytics, Executive Viewpoints
Spotlighting Digital Blind Spots

We recently announced the results of a study we commissioned with Forrester evaluating the state of organizations’ digital business strategies. The point? To determine how business and IT teams are executing on and evaluating the success of their digital initiatives.

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New Independent Analyst Study: IT’s Push to Make an Impression with Customers Requires Performance Analytics

By Aaron Rudger | May 5, 2015 | Comments (0)

CATEGORIES: Performance Analytics
New Independent Analyst Study: IT’s Push to Make an Impression with Customers Requires Performance Analytics

Digital transformation cannot happen without a strong IT and business relationship yet both need to collaborate to deliver superior customer experience that ultimately drives revenue. So what makes a good match that enables these teams to work together?

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Bank of America and Wells Fargo Place First in Keynote Mobile Banking Scorecard

By Susan Foulds | April 23, 2015 | Comments (0)

CATEGORIES: Performance Analytics

Keynote is pleased to announce that Wells Fargo and Bank of America took top honors in Keynote’s recent Mobile Banking Scorecard, released in March 2015.

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Performance Insights Gives New Meaning to the Cost of Third Party Impact

By Aaron Rudger | April 13, 2015 | Comments (0)

CATEGORIES: Performance Analytics, Web Performance
Performance Insights Gives New Meaning to the Cost of Third Party Impact

The New York Times recently reported Facebook’s intent to work directly with publishers to host media content on its site, rather than a link to an external post. Apart from what this means for the news industry and its business model, the news (no pun intended) demonstrated an emerging trend on today’s generation of sites and apps: the integration of third-party services with digital platforms.

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Ready to Lose All Your Traffic from Google Mobile Searches?

By Michael Kopp | April 6, 2015 | Comments (0)

CATEGORIES: Mobile Quality, Web Performance, Performance Analytics
Ready to Lose All Your Traffic from Google Mobile Searches?

If you haven’t already heard, Google announced an upcoming update to their search algorithm that will use “mobile-friendliness” as a significant factor for determining rankings on all mobile searches. If your site doesn’t display well on mobile devices by April 21, you can kiss your Google mobile search traffic goodbye.

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Big Data for the Small Stuff

By Rachel Obstler | March 30, 2015 | Comments (0)

CATEGORIES: Performance Analytics
Big Data for the Small Stuff

I love data. I’ve had many jobs throughout my career where I was analyzing, presenting, and selling data. Similarly, at Keynote, the data we provide to our customers so that they can improve their customers’ digital experience is at the core of our value proposition.

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Are Your Friends Cool?

By Steve Feloney | March 30, 2015 | Comments (0)

CATEGORIES: Performance Analytics, Web Performance, Mobile Quality
Are Your Friends Cool?

Just as the friends you chose in high school determined your cool factor, today, the third-party content providers you choose as partners say a lot about your status in the digital experience. Under the current digital evolution, at least 30 percent of web and mobile sites are no longer under your control. How do you know if these “friends” that make up a third of your digital presence are the right ones to successfully navigate your digital business?

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