By Aaron Rudger | August 10, 2012
The fully loaded, rich landing page might catch the user’s eye, but how long will the eye wait for that page to load? The recent Keynote Mobile User Survey says that smartphone users expect a website load time of less than four seconds. Slow page downloads were found to be their biggest pain point. Simple and fast is usuallly the rule of thumb to please and retain more of your site visitors.
Twitter is a good example of this tactic. Twitter has increased the loading speed by simplifying the layout. The mobile site improved by more than four seconds and reduced the page element size by 58 kb. The homepage loads a single image with the login buttons, speeding up the mobile site performance.